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Change the label of "Direct" everywhere to "No referrer" or "No referrer/Direct" #698

Open GoogleCodeExporter opened 8 years ago

GoogleCodeExporter commented 8 years ago 
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Issue summary:
The original intent of the Direct channel was to highlight how many users were 
typing in your site URL or visiting from a bookmark. As the web has changed, 
there are many, many more instances of users visiting from a link in a mobile 
app, in incognito mode, or via "dark social" - paths that don't include 
referrer information. So, this "Direct" traffic is now mislabeled - it's simply 
a measure of no-referrer traffic, vs actual direct traffic.

Can the labels be changed (in the UI, and everywhere) to "No referrer" or "No 
referrer/Direct"? It will help clear up misunderstandings with less-savvy GA 
users who believe that Direct traffic is 100% made up of actual direct traffic.

Original issue reported on code.google.com by lorenb...@gmail.com on 13 Jul 2015 at 7:24