Clarity: consistency

[ryanve]

https://twitter.com/jonesabi for and against consistency

• internal
• external
• real world

[ryanve]

It's not just about naming things...

[ryanve]

cognitive control is a depletable resource

[ryanve]

• color
• typog
• language
• visual elements
• layout and location
• interations

[ryanve]

Never underestimate laziness

[ryanve]

interpretive

faster

dependeble

[ryanve]

tech should make things easier

• be inconstentent when you have a better metephor

• be inconstentent when you want to stand out // short tall grande

• whem you want to have fun // feeling of delight

• to use the advantages of tech