johannesmoormann commented 2 years ago

Problem Owner

@DiogoSoaress @liliiaorlenko

Part 1: Define the problem

What problem are you trying to solve?

Without reading the release notes, a user cannot easily discover new features that have been introduced.

What is your hypothesis?

If we solve this problem, new features will see increased usage and experience the progress the product is making more directly.

What value does this bring to our customer and/or our mission? What is the goal?

You can build the greatest feature, but when the user does not know about it to a satisfying degree it e.g. how to enable/disable prefixes in the web interface, the impact of the feature will be limited while the experience of the user could have been improved.

How do we measure it?

No. of feature requests for existing features Usage analysis User interviews

Links:

Research document: https://docs.google.com/document/d/1z_hJ7eVMiSnCLEpQNAqwuDZn3ewMaxHWyi9rIE-b2Go/edit#

Meet Beamer! https://www.youtube.com/watch?v=zQx5_STdzg0

Part 2: Shaping the problem

Possible Solution(s)

After looking at different tools to communicate changelogs and how other players have approached the problem of feature discoverability, a full fledged product seems to offer advantages over a in-house implementation straight off the bat.

The way of showcasing "new features" is highly customizable, plays well cross platform and allows integrations with 3rd party software (like GitHub) through an intermediary automation product like Zapier (see plans https://zapier.com/app/billing/plans)

Given its high adoption and online resources, one of the most attractive solutions could be Beamer as it is very customizable. Screen Shot 2022-01-26 at 17 20 13

Supports rich content like gifs and videos.
Has a "Roadmap" tool to share with the users what is coming next allowing them to vote for the features and give feedback.
Allows taylor made notifications (we could categorize some groups of users, could be based on connected wallet, mostly used network, ...)
Cross platform integration (also for the mobile app and Electron)

The paid plans can be assessed here https://app.getbeamer.com/billing

Content management is done through their platform or API

Rough Scoping & Timeline

It is expected that its integration is smooth based on the documentation and active support and it could be integrated in a first phase as a Proof of Concept.

Risk(s), Key Trade Offs & Decisions

One of the Beamer plans (the PRO) provides services up to 10.000 visitors per month. Their support told me that they count unique users with a cookie but alternatively we can send a _userid to identify a single visit. This cookie is not for marketing purposes but only to track reads (knowing how many unread posts) and visit counts.

In the Enterprise plan we have a way to implement Beamer via API and a sandboxed iframe to avoid any cookie if necessary.

Alternative external solutions

There are other products out there, namely annoucekit (also paid) that seems to offer an equivalent rich range of options, including 3rd party integrations

Alternative internal solutions

In-house solution could also be considered as it gives us full control over the implementation. The downsides are mostly time invested in reinventing the wheel as well as dealing with all the edge cases and support that can come with it. Upside is we can save some costs by not subscribing to a paid plan.

Concept Mocks

With Beamer:

Screen Shot 2022-01-27 at 21 28 36

Open Questions

Presenting "Feature Discovery" in a batch (closer to a release changelog) VS presenting it in contextually relevant moments (contextual popups OR with a badge)?
Should it be blocking UI (example of a Modal Overlay) VS sliding from the side as in announcekit or beamer
What would be a good V1 in house version ?

katspaugh commented 2 years ago

Zerion.io are using Beamer for their changelog updates. It has an API to gather user feedback on each update. And an embeddable UI widget.

liliiaorlenko commented 2 years ago

My research doc on an issue. @DiogoSoaress when you ready lets share ideas. https://docs.google.com/document/d/1z_hJ7eVMiSnCLEpQNAqwuDZn3ewMaxHWyi9rIE-b2Go/edit#