Comms plan - review

[RachelMuston]

• [x] Explore opportunities to promote - e.g. magazine articles, announcements, presentations at conferences etc.
• [x] Draft the plan
• [x] Revise plan based on convo with Comms
• [x] Send revised plan to comms for comments
• [ ] Integrate comments from comms

[RachelMuston]

How to connect with the ESDC public affairs and stakeholder team: https://014gc.sharepoint.com/:w:/r/sites/GCDevEx/Shared%20Documents/Social%20Media%20-%20esdc%20channels.docx?d=w76654c348b714c029f6ab46b35ae39dc&csf=1&web=1&e=dWvrxA

[RachelMuston]

From our business case about the comms plan:

Following approval of the pilot, a detailed communications plan will be developed.

Some initial thinking around communication activities includes the following:

• Communications activities should ensure that diverse suppliers are aware of the micro-procurement pilot (e.g. Indigenous business organizations, women-led IT businesses, students).

• Communication activities will be targeted at suppliers as well as clients within ESDC.

• Communications activities targeted towards suppliers could include:

  • advertising on Buy and Sell (e.g. posting a news item)

  • posting an issue on the old GCDevEx repository

  • creating a twitter feed for ESDC micro-procurement opportunities.

• Communications activities targeted towards ESDC could include:

  • a presentation at the IITB showcase

  • a message in the IITB newsletter

  • a message in the CFOB newsletter

Other communications pathways will be added to the communication plan as the project unfolds.

[RachelMuston]

First draft of the plan is ready for review: https://014gc.sharepoint.com/:w:/r/sites/GCDevEx/Shared%20Documents/Change%20Management/Comms%20plan.docx?d=w5a934f345f384a4d8932496a9bb27513&csf=1&web=1&e=TBNbgk

[RachelMuston]

Ready for review but moving to backlog until PPRC approval