New Schema Property: brandCarried

[dannanelli]

Intro itemOffered is helpful for marking up individual products and services. However, many companies sell a brand but may not have actual product pages on their website. It would very useful to many businesses to have something like a "brandCarried" Schema property.

Scenarios and Real-Life Examples For example, a local outdoor sports store may sell many brands. Their website may have a "products" section that mentions the types of products or brands that they carry but their site does not actually contain individual product pages with specs on them. Usually this happens because managing ecommerce and up-to-date inventory is too much work for a smaller business. You can see this real-life example here: http://www.billjacksons.com/climbing-gear/. This page lists the brands they carry but they do not actually list any products or have product pages.

Here is another example. This local HVAC company sells a major brand but they do not actually list any products or have product pages. http://www.easyac.net/products/carrier-dealer-tampa.html

Implementation Examples There are many ways this could be implemented but here are just a couple of ideas:

1) Is there a way to extend the Schema property of itemOffered to include brandCarried?

2) Since brandCarried seems to apply better to local businesses, would it be best to have brandCarried housed within the LocalBusiness type?

PS - I am not a Schema expert so something may already exist that would meet this need. Thank you for your time.

[github-actions[bot]]

This issue is being tagged as Stale due to inactivity.

[RichardWallis]

See issue #7 for the context of the move from the main Schema.org issue tracker to this repository.