Adopting Market Analytics for Enterprise Data Assets

[DaudaAbba]

Brief Summary:

Describe the what, why, and how of your content idea in 2-5 sentences.

In today's rapidly evolving market climate, information and communication technology developments are taking place at a very rapid rate. As a result, companies are under intense pressure to adapt rapidly, be competitive, and find new opportunities. The amount of data collected by organizations today is also increasing at an exponential rate and involves both organized and new forms of large and real-time data across a wide range of industries, such as streaming, geo-spatial, social media, or data generated by sensors. This article will briefly explain business analytics and discuss how world-class companies are embracing business analytics and the technology environments that make it relatively simple and inexpensive, and the resulting competitive advantages they have gained.

Key Takeaways:

What are the 3-5 most important things the reader should understand or be able to do after reading this article?

At the end of the article, the reader should be able to understand:

• Business analytics
• Big data
• Datasets
• Competitive advantage

References:

Please list links to any published content/research that you intend to use to support/guide this article. (If none, please indicate 'N/A'.)

Accenture Global Operations Megatrends Study. (2014). Big data analytics in supply chain: Hype or here to stay? Accenture report. Retrieved from www.accenture.com/megatrends.

Clyde Holsapple, C., Lee-Post, A., & Pakath, R. (2014). A unified foundation for business analytics. Decision Support Systems, 64, 130–141.

Davenport, T. (2013, December). Analytics 3.0. Harvard Business Review. Davenport, T. H., & Harris, J. G. (2007). Competing on analytics. Boston: Harvard Business School Press.

Evans, J., & Linder, C. (2012). Business analytics: The next frontier for decision sciences. Decision Line, 43 (2), 4–7.

Gartner. (2016). Building the digital platform: Insights from the 2016 Gartner CIO agenda report. Gartner Executive Programs, Gartner Corporate Headquarters. Retrieved from www.gartner.com.

Harvard Business Review Analytics Services. (2012). The evolution of decision making: How leading organizations are adopting a data-driven culture. Harvard Business Review analytics services report, 2012. Harvard Business School.

Hopkins, M. S. (2010). Are you ready to re-engineer your decision making? MIT Sloan Management Review, 52 (1), 1–7.

[ninjaginja]

Great topic @DaudaAbba ... and really appreciate the clearly defined direction and takeaways of the content that you intend to develop! Look forward to reading the polished article :)

[DaudaAbba]

Thanks very much @ninjaginja

[ninjaginja]

closing due to inactivity, can reopen if needed.