selbiguru / selbiServer

Sails server repo
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Set-up Facebook page for Selbi to explore Facebook target marketing #86

Open jordanharris opened 7 years ago

jordanharris commented 7 years ago

A few articles to read to properly dive in to the How to of Facebook target marketing. Facebook marketing is an incredibly powerful tool that allows you specifically target a certain audience (only 18 year old male college students at stanford) for example. Need to determine the cost for this as well.

1.) https://www.facebook.com/business/a/online-sales/ad-targeting-details 2.) https://www.facebook.com/business/help/633474486707199 3.) http://www.wordstream.com/blog/ws/2015/01/28/facebook-ad-targeting 4.) http://www.socialmediaexaminer.com/how-to-build-a-better-target-audience-for-your-facebook-ads/ 5.) https://www.youtube.com/watch?v=B8C_dPjmbuk 6.) https://blog.kissmetrics.com/facebook-marketing/ 7.) http://blog.hubspot.com/marketing/dos-donts-facebook-business-infographic#sm.000004f4ba8hk8dn5qesnu0xjlk2v

1.) Facebook Marketing is a min of $40/day reaching ~5-13k users on facebook and 10-27k user on instagram where as $400/day would reach 7.5-20k users on facebook and 55-140k on instagram

2.) To optimize for App Installs with Facebook, you need to: Add Facebook SDK on iOS or Android to app. Log app activations for iOS or Android. Use App Ads Helper to verify that app installs are being observed for your app.

Met a girl who was a marketer at Amazon and just moved to SF. She informed me her passion was marketing for eCommerce companies and was looking for jobs in that sector. I told her about Selbi and she seemed knowledgable in the industry and was interested at least in a part time gig to help. I'm talking to her more this week