Senior Software Engineer
Full-time
Dates EmployedJan 2021 – Present
Employment Duration10 mos
LocationGurugram, Haryana, India
Designed & built a profiling service to attribute performances using tags.
Improved Booking (AD) Engine architecture with multiple features, v2.0
Improved scalability & performance of core API to bring down response time under 15ms.
Built NDN python library for common utils and smooth integration across multiple services
Added solutions to optimize routing for PDPs to support mutiple real estates
TitleSoftware Development Engineer
Dates EmployedSep 2018 – Jan 2021
Employment Duration2 yrs 5 mos
LocationGurgaon, India
Product: Nykaa Dispaly Network / AD Platform
Booking Engine(Backend) which allows brand managers/sellers to book real estates on multiple Nykaa Business Units.
Widget Service which handles and maintain all the different widgets operations and serve as per required by the rendering service.
Decision Rule Service which allows to set and define rules to show the content or ad against different Real Estates (Website/App/Affiliate/Influencer/ Notifications)
Broker service which take the request from the user and then using data from all the rest of service clusters, returns what to show at the particular real estate.
Performance service which shows the performance of different sections/ads to have greater visibility. Tagging and attribution channel adds much more insights to the performance.
JS SDK for NDN - Developed widgets - Sneak Peak, Static Product and Login, Added impression tracking on widgets and Improved performance by optimisation through lazily loading the widget static resources (JS & templates) and refactoring code.
Deals Chrome Extension - Built an extension to add hyperlink to widgets on Nykaa site to easily redirect to admin platform.
Product: Nykaa Affiliate Programme
An application from scratch including complete Admin site and added crons to fetch tracking data to generate reporting dashboard.
Developed Feature switch to enable/disable any feature including selection of users, without any requirement of production release.
aayanlobo
commented
2 years ago
Add details in the work section of Nykaa
Detail Content:
Senior Software Engineer Full-time Dates EmployedJan 2021 – Present Employment Duration10 mos LocationGurugram, Haryana, India
Designed & built a profiling service to attribute performances using tags.
Improved Booking (AD) Engine architecture with multiple features, v2.0
Improved scalability & performance of core API to bring down response time under 15ms.
Built NDN python library for common utils and smooth integration across multiple services
Added solutions to optimize routing for PDPs to support mutiple real estates TitleSoftware Development Engineer Dates EmployedSep 2018 – Jan 2021 Employment Duration2 yrs 5 mos LocationGurgaon, India Product: Nykaa Dispaly Network / AD Platform
Booking Engine(Backend) which allows brand managers/sellers to book real estates on multiple Nykaa Business Units.
Widget Service which handles and maintain all the different widgets operations and serve as per required by the rendering service.
Decision Rule Service which allows to set and define rules to show the content or ad against different Real Estates (Website/App/Affiliate/Influencer/ Notifications)
Broker service which take the request from the user and then using data from all the rest of service clusters, returns what to show at the particular real estate.
Performance service which shows the performance of different sections/ads to have greater visibility. Tagging and attribution channel adds much more insights to the performance.
JS SDK for NDN - Developed widgets - Sneak Peak, Static Product and Login, Added impression tracking on widgets and Improved performance by optimisation through lazily loading the widget static resources (JS & templates) and refactoring code.
Deals Chrome Extension - Built an extension to add hyperlink to widgets on Nykaa site to easily redirect to admin platform.
Product: Nykaa Affiliate Programme
An application from scratch including complete Admin site and added crons to fetch tracking data to generate reporting dashboard.
Developed Feature switch to enable/disable any feature including selection of users, without any requirement of production release.