When a user mouse-overs the main picture on the product page, a larger zoomed in picture is meant to be displayed. The idea is that users can scroll around the zoomed in picture and examine details of the garment.
However, the expanded picture on the Yellow website is not much larger or much more zoomed in then the original picture. It just looks like a slightly larger version of the original picture. The point of the exercise, being able to examine garment details, is lost.
cc-dt
commented
10 years ago
When a user mouse-overs the main picture on the product page, a larger zoomed in picture is meant to be displayed. The idea is that users can scroll around the zoomed in picture and examine details of the garment.
However, the expanded picture on the Yellow website is not much larger or much more zoomed in then the original picture. It just looks like a slightly larger version of the original picture. The point of the exercise, being able to examine garment details, is lost.
For a good example of how it should be done, take a look at this American Eagle website. http://www.ae.com/web/browse/product.jsp?productId=2165_8129_342&catId=cat3130041
Yellow version - not zoomed in or big enough
American Eagle version - much larger and more zoomed in