Open utterances-bot opened 1 year ago
Entertainment Merchandising means that a brand or image from one product can be also used to sell another. The professor illustrates the idea by using an example: when he was a little child, he really adored the action hero--a very famous character in a TV program. That's why he always watched that program with his friends. Since he wanted to be like the hero, it's natural for him to buy the heroes's toys. Another example is about his daughter. His daughter really liked a cute toy--Rosa. Also, she liked to play the toys with her friends. One day, there was a program about Rosa, influenced by the Entertainment Merchandising, it's also normal for her daughter to watch the programs.
30th May ESL Classwork | Mr.Mou @ ShiShi AP Center
https://shishiapcs.github.io/ESL-lion-classwork/