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shuijian-xu / hive

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CRM #51

Open shuijian-xu opened 5 years ago

shuijian-xu commented 5 years ago

an organization needs to understand:

  1. How it interacts with its customers

  2. How it would like to interact with its customers

You can then start to come up with a strategy to help to improve your customer relationship management.

shuijian-xu commented 5 years ago

CRM is a strategy for optimizing the lifetime value of customers.

shuijian-xu commented 5 years ago

Components of CRM,

  1. Loyalty and Churn
  2. Insight
  3. Segmentation
  4. Campaign management
  5. Personalization
  6. Contact