In real-life scenarios, customers are organized into geographic areas or market segments and the managers' desire is to be able to ask questions about the business performance of this type of segmentation. Similarly, managers are quite used to comparing the performance of one department against other departments, or one product range against other product ranges.
In real-life scenarios, customers are organized into geographic areas or market segments and the managers' desire is to be able to ask questions about the business performance of this type of segmentation. Similarly, managers are quite used to comparing the performance of one department against other departments, or one product range against other product ranges.