Up-sell and cross-sell potential. By carefully analyzing customers' behavior, and possibly combining segments together, it is possible to derive models of future behavior and even potential behavior. Potential behavior is a characteristic we all have; the term describes behavior we might engage in, given the right stimulus. Advertising companies stake their very existence on this. It enables us to identify opportunities to sell more products and services (up-selling) and different products and services (cross selling) to our customers.
Up-sell and cross-sell potential. By carefully analyzing customers' behavior, and possibly combining segments together, it is possible to derive models of future behavior and even potential behavior. Potential behavior is a characteristic we all have; the term describes behavior we might engage in, given the right stimulus. Advertising companies stake their very existence on this. It enables us to identify opportunities to sell more products and services (up-selling) and different products and services (cross selling) to our customers.