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shunk031 / paper-survey

📚 Survey of previous research and related works on machine learning (especially Deep Learning) in Japanese
https://shunk031.github.io/paper-survey/
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Ad Click Prediction in Sequence with Long Short-Term Memory Networks: an Externality-aware Model #223

Closed shunk031 closed 4 years ago

shunk031 commented 4 years ago

https://dl.acm.org/citation.cfm?id=3210071

shunk031 commented 4 years ago

ユーザーの閲覧行動と上位に表示される広告の品質の影響を考慮して、広告の CTR を時系列ベースで予測する新しいアプローチを提案。上位に表示された広告の予測CTRとそれ以降の広告の予測CTR間のexternalityを導入することにより、時系列を考慮しない軽いモデルでも同程度の予測精度を達成

Ad Click Prediction in Sequence with Long Short-Term Memory Networks: an Externality-aware Model - Paper Survey