Develop and implement a promotion campaign aimed at the research software community for the DISCOVER event cookbook and pro-diversity resources relevant to projects #42
Potential Activity Scope
This campaign aimed at improving demographic diversity in research software by targeting events and projects will require a number of practical steps, which may include the following:
Understanding the Target Audience: Begin by identifying and understanding the target audience that the campaign aims to reach.
Defining Objectives and Messages: Clearly articulate the objectives of the campaign, focusing on promoting awareness and use of the DISCOVER event and project-relevant diversity guidance. Craft compelling messages that resonate with the target audience, emphasizing the value, relevance, and inclusivity of the offerings.
Designing Creative Assets: Develop creative assets such as posters, videos, social media posts, and brochures that reflect the campaign's focus. These should be visually appealing and culturally sensitive.
Selecting Platforms: Choose the appropriate platforms to reach the target audience. This may include social media, email newsletters, community forums, academic conferences, and partnerships with diversity-focused groups and organizations that play a role in the research software arena.
Engaging Influencers and Ambassadors: Identify and engage influencers and ambassadors within the research software community who can champion the campaign. Their endorsement and active participation can enhance credibility and reach.
Implementing the Campaign: Launch the campaign across the selected platforms, ensuring a coordinated and consistent rollout.
Sustaining Momentum: Consider how the momentum and commitment to diversity can be sustained beyond the campaign.
Those taking on this task should consider collaborating with NumFOCUS's DISC in this effort.
Potential Objectives
To identify and understand the target audience that the campaign aims to reach, including their needs, interests, and barriers.
To articulate the objectives of the campaign, focusing on promoting awareness and use of the DISCOVER event and project-relevant diversity guidance.
To craft compelling messages that resonate with the target audience, emphasizing the value, relevance, and inclusivity of the offerings.
To develop creative assets that reflect the campaign's focus, ensuring they are visually appealing, culturally sensitive, and aligned with the brand identity.
To select appropriate platforms, including social media, email newsletters, community forums, academic conferences, and partnerships with diversity-focused groups.
To identify and engage influencers and ambassadors within the research software community to champion the campaign.
To launch the campaign across selected platforms, ensuring a coordinated and consistent rollout.
To consider how the momentum and commitment to diversity can be sustained beyond the campaign, possibly collaborating with NumFOCUS's DISC.
Targeted Impacts
Increased awareness and understanding of the DISCOVER event and project-relevant diversity guidance within the target audience.
Sustained momentum and commitment to diversity, contributing to a more inclusive and dynamic research software community.
Collaborations enhancing coherence and synergy with other pro-diversity efforts in the research software arena.
This potential activity was curated as part of "Charting the Course: Policy and Planning for Sustainable Research Software," a Sloan Foundation-funded project within URSSI dedicated to supporting the future of research software through evidence-informed policy work (Project contacts are: @danielskatz and @dr-eric-jensen). If you are interested in working on this, please add a comment.
Potential Activity Scope This campaign aimed at improving demographic diversity in research software by targeting events and projects will require a number of practical steps, which may include the following:
Understanding the Target Audience: Begin by identifying and understanding the target audience that the campaign aims to reach.
Defining Objectives and Messages: Clearly articulate the objectives of the campaign, focusing on promoting awareness and use of the DISCOVER event and project-relevant diversity guidance. Craft compelling messages that resonate with the target audience, emphasizing the value, relevance, and inclusivity of the offerings.
Designing Creative Assets: Develop creative assets such as posters, videos, social media posts, and brochures that reflect the campaign's focus. These should be visually appealing and culturally sensitive.
Selecting Platforms: Choose the appropriate platforms to reach the target audience. This may include social media, email newsletters, community forums, academic conferences, and partnerships with diversity-focused groups and organizations that play a role in the research software arena.
Engaging Influencers and Ambassadors: Identify and engage influencers and ambassadors within the research software community who can champion the campaign. Their endorsement and active participation can enhance credibility and reach.
Implementing the Campaign: Launch the campaign across the selected platforms, ensuring a coordinated and consistent rollout.
Sustaining Momentum: Consider how the momentum and commitment to diversity can be sustained beyond the campaign.
Those taking on this task should consider collaborating with NumFOCUS's DISC in this effort.
Potential Objectives
Targeted Impacts
This potential activity was curated as part of "Charting the Course: Policy and Planning for Sustainable Research Software," a Sloan Foundation-funded project within URSSI dedicated to supporting the future of research software through evidence-informed policy work (Project contacts are: @danielskatz and @dr-eric-jensen). If you are interested in working on this, please add a comment.