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sibylhe / mmm_stan

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
MIT License
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Added an .ipynb to display example output of the code. Fixed bug with a variable stored as list by converting to np.array. #22

Closed ghost closed 3 years ago

sibylhe commented 3 years ago

Many thanks!! This is very helpful.