Logo for Sigstore's `policy-controller` component/project

[mathieu-benoit]

It would be great to have a dedicated logo for the Sigstore's policy-controller component/project, is it planned?

It was/is not part of:

• https://blog.sigstore.dev/new-sigstore-landscape-add-your-signed-project-dda0517723b6
• https://github.com/sigstore/community/tree/main/artwork

And then it's maybe the opportunity to add it in there https://landscape.openssf.org/sigstore too?

[tracymiranda]

cc @cpanato @vaikas @hectorj2f I can help kick off a request for this - what we need first is some input for the designer aka a creative brief. Here is the doc we used for Sigstore - https://docs.google.com/document/d/1VBauFzVIRv9Ert-CWElbVzZywsRvS1ZjDFHDTW-AHUA/edit#heading=h.uh4tgxrtvxpy

The main thing we need is the design considerations e.g do we want it to be very close to sigstore logo or unique but related (e.g. rekor).

[cpanato]

i think we should follow sigstore and maybe the internal logo something that reminds a controller or rules/policy

[hectorj2f]

Yeah, i agree with @cpanato here. We should remain simple and follow sigstore log with a symbol remaining rules/policies.

[vaikas]

Maybe something simple like 'shield' inside the 'stamp'? 🤔

[hectorj2f]

If I have to choose then a shield.

[amdawson]

the cosign pen icon inside a shield might be good.

dumb mockup attached

[cpanato]

looks nice

[mathieu-benoit]

love it too!

[derwei]

That's awesome!!

[mathieu-benoit]

Actually, it seems that it will be the only one not being a stamp like the other ones, right?

https://blog.sigstore.dev/new-sigstore-landscape-add-your-signed-project-dda0517723b6/

So maybe, in order to follow the same design approach, what about having the stamp in blue (instead of the circle proposed) and the shield in white inside it? And no pencil?

Like recommended here actually: https://github.com/sigstore/community/issues/220#issuecomment-1458784718

[elfotografo007]

I believe there is some kind of copyright issue with the stamp/wax seal but I agree that this logo should be consistent with the other new logos.

[hectorj2f]

Yes, I agree with @vaikas and @mathieu-benoit, as long as it is inside a stamp :).

[sheesh]

Hey everybody! I'm a new PM for Chainguard's Academy and will be helping put together a design brief for this logo based on the conversation here. I'll follow up soon.

[sheesh]

Just to confirm, folks here are interested in a logo that uses a dark blue wax stamp with a white shield logo inside? And the dark blue is a new color, not the same color as the Sigstore logo?

@elfotografo007 are there copyright issues I should note?

Thanks!

[elfotografo007]

Maybe @tracymiranda has more info about it.

[tracymiranda]

yes think referring to this https://github.com/sigstore/community/issues/239

[sheesh]

Thanks! Will make a note of it in the Creative Brief.

[sheesh]

The designer should have a draft logo next Thursday, 3/23. I'll follow up then for community feedback.

[hectorj2f]

Awesome! Thanks @sheesh 👏🏻 !

[tracymiranda]

Thanks @sheesh for helping accelerate this!

[sheesh]

Hi all! The designer came back with four different concepts for the policy-controller logo. Let me know your preference and if you have any other feedback. Thanks!

Sigstore_PolicyController_Concepts_v1.pdf

[elfotografo007]

My favorites are concept 2 and 1 (in that order)

[vaikas]

Looks fantastic, thank you so much for getting these done!!!

I like them in order of preference: 3 4 1 2

[jkjell]

So cool! I like 1 & 2. I would be a little concerned about 4's shield looking like the Windows Defender logo.

[derwei]

Those are awesome! Love how simple and elegant they are! I like 1, 2, 4, 3 (in order) - I cant unsee the windows defender logo from #3 now

[mathieu-benoit]

Awesome! My vote in order goes: 1, 4, 3, 2.

[hectorj2f]

They all look really good. I vote for 2, 1 and 3 in that order.

[cpanato]

in order: 3, 1, 2, 4

[sheesh]

Concept 1 is in the lead! But @amdawson and @tracymiranda could still swing the vote!

Is there anyone besides the 10 participants here that should weigh in?

[amdawson]

i like number 1 !!

although i am not sure about the layout of the projects...policy controller comes after the other projects both logically and adoption-wise. probably shouldn't be on the top of the group.

[sheesh]

Thanks, @amdawson! And good flag about layout--I'll let the designer know.

[imjasonh]

1, 2, 3, 4 for me.

4 has religious connotations to me, like a Knights Templar shield.

[haydentherapper]

Have we considered if there's a way to abbreviate the project name? Being significantly longer than the other projects, it stands out a lot.

[pwelch]

1, 3, 2, 4

[mattmoor]

2, 1, 3, 4

Excited for this!

[codysoyland]

1, 2, 3, 4... Really loving the branding!

[nickvidal]

That would be 1, 2, 4, 3 for me. Thanks!

[sheesh]

hey @haydentherapper - good flag about the length of the project name. i'm not sure what can be done on this front at this moment (since renaming is out of scope), but i'll see if the designer has any ideas. thanks!

[sheesh]

Thanks everyone for your votes and feedback. Concept 1 is the clear winner!

I will send on our choice to the designer and ask if she has ideas for minimizing the length of the name. I can also let her know that if she provides an image of all the logos together, this logo should be at the bottom.

[sheesh]

Happy Friday, everyone!

The designer sent some variations on Concept 1 that help minimize the width of the policy-controller logo. (Thanks, @haydentherapper, for the flag). Personally, I think Concept 1D might work the best but I'm interested in the group's thoughts.

Let me know if you have opinions. I'd like to send her our final decision by end of day Monday. Thanks!

[ltagliaferri]

Seconding Concept 1D, thank you for your work on this @sheesh !

[hectorj2f]

Yes, 1D also looks good to me. Thanks everyone.

[sheesh]

Great! I will write the designer that we prefer 1D unless I hear strong opinions otherwise before the end of the day. Thanks!

[mathieu-benoit]

+1 for 1D, thanks @sheesh!

[cpanato]

1d as well

[sheesh]

hey all! new logos are in! anyone know if there's a shared space to store them? or is there someone i should email the files too?

[hectorj2f]

@sheesh I'd say you can store them here: https://github.com/sigstore/community/tree/main/artwork

[sheesh]

Thank you, @hectorj2f!

[sheesh]

Hooray, new logos are added in this PR: https://github.com/sigstore/community/pull/257

[sheesh]

Hey there! Just checking in to see if there is anything I need to do to get the logo PR merged? Tips appreciated! :)

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