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simpleaswater / rfcs

RFCs to propose, discuss and collaborate on topics for https://simpleaswater.com
MIT License
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Discussion: Decentralized Personalized Advertisements #19

Open vasa-develop opened 4 years ago

vasa-develop commented 4 years ago

What new topic/thread/tutorial are you proposing? Please describe. What are the possible ways to implement decentralized personal Ads? What projects are working on this?

0zAND1z commented 4 years ago

Here is a privacy-first approach to Ad targeting based on local machine learning from Brave Browser: https://brave.com/brave-ads-waitlist/

vasa-develop commented 4 years ago

A rather inefficient way to do this can be this:

Using your browser activity, the browser can figure out your preferences(this maybe be hard to do on the low-end devices). And there can be a decentralized pub-sub of advertisements in which the advertisers can publish ads to specific keywords(keys for publishing part) and if your preferences match with some set of keywords, then your browser can subscribe to those keywords.

@0zAND1z what do you think?

vasa-develop commented 4 years ago

At least there can be a POC based on this.

0zAND1z commented 4 years ago

Yes, this could work at the edge level with ZERO centralization.