skalpt
commented
10 years ago There are a lot of people out there doing a really great job of one of our products. Have not found anyone yet that has anything remotely close to our product mix.
An example of a company that does almost exactly what we're doing in lighting - and more - is Philips (in collaboration with Apple).
Meet "hue". This product comes with a pack of 3 special light bulbs and an Ethernet dongle. Plug the bulbs into any standard light socket, plug the dongle into your router and you're done. Sound familiar? Then fire up an app on your iPhone and instantly control the mood of your room. Bright, dim, even change colours or create a light chaser for parties. You can set timers and log in remotely over the Internet, and even monitor your energy usage. Sounding even more familiar?
The good side is that:
- We could probably learn a lot from their product to avoid mistakes / shortcomings in our own.
- We still offer something very different to them. For starters, we don't ask you to buy a $60 light globe! But most importantly, we let you control much more than your lights from a single app.
De-Pa
Who is our competition? What is our competitive advantage?