These days, some people using Google Analytics for tracking offline
events via Measurement Protocol. As this feature is getting more
popular, it would be better to calculate the first date using “ga:hits”
and not just “ga:sessions”, as “ga:hits” will count not-interactive
hits that do not generate sessions but are also data activity.
These days, some people using Google Analytics for tracking offline events via Measurement Protocol. As this feature is getting more popular, it would be better to calculate the first date using “ga:hits” and not just “ga:sessions”, as “ga:hits” will count not-interactive hits that do not generate sessions but are also data activity.