Mandelliant
commented
6 years ago This is a really interesting idea. It makes a lot of sense and several other companies do it as well. LinkedIn, Facebook, and Airbnb, for example, all have separate blogs for their "traditional" content and for their engineering content (Airbnb has one dedicated to data science as well). Would there be any content on the open-source blog besides the release posts?
Is there a reason why you think the thought leadership content shouldn't live on the main blog?
Regarding effort, we would need Monarqa to reconfigure our main site navigation to make the different blog sections accessible without having to click through multiple pages to get there, and we would need a new URL set up for the new blogs. It seems like it would take more effort to figure out how we want to re-architect the navigation than actually building it, but Yali / Jorge would have to confirm that.
From an SEO perspective, it depends on how we functionally split the blog (what the URL paths look like and such). But, if you only move the release posts to the open source blog, I don't believe it would negatively impact overall site traffic too drastically (possibly just a short downturn immediately following the blog split). I'd have to do a little more research based on what the plan would be to have a better idea of what would happen.
alexanderdean
Following on from the on-site we had with Adam, we want to split the blog:
Potentially we want a third blog around thought-leadership, maybe called "Future thinking" or similar. This would be less accessible but more assertive around our thought-leadership.
Dropbox does something similar - see dropdown top-right on https://blogs.dropbox.com/dropbox/
How much effort is this to do? What are the SEO implications?