Optimize the campaign budget
3.1 CTS can re-invest in 5 campaigns. Which should it pick and why?
These questions were not answered in your presentation at all.
For question 2.5 I should have seen that most users find the site through articles:
interview-with-cool-tshirts-founder on medium
getting-to-know-cool-tshirts on nytimes
ten-crazy-cool-tshirts-facts on buzzfeed
If they come back to buy, it's mostly through
retargetting-ad (facebook)
weekly-newsletter (email)
For question 3/3.1 I should have seen an explanation telling me that articles are what drive most people to the site, and that they should invest in articles to increase first touches. Also that they can focus less on Google searches. The facebook retargetting ad and email weekly newsletter get people to make purchases. They should invest in those to increase purchases. (The email retargetting campaign and google paid search were less effective in driving purchases.)
I am missing the answers to questions 2.5 and 3.
2.5 What is the typical user journey?
These questions were not answered in your presentation at all.
For question 2.5 I should have seen that most users find the site through articles:
interview-with-cool-tshirts-founderon mediumgetting-to-know-cool-tshirtson nytimesten-crazy-cool-tshirts-factson buzzfeedIf they come back to buy, it's mostly through
retargetting-ad(facebook)weekly-newsletter(email)For question 3/3.1 I should have seen an explanation telling me that articles are what drive most people to the site, and that they should invest in articles to increase first touches. Also that they can focus less on Google searches. The facebook retargetting ad and email weekly newsletter get people to make purchases. They should invest in those to increase purchases. (The email retargetting campaign and google paid search were less effective in driving purchases.)