Sharing below some “quick” / low hanging fruit” webpage ideas focused on UI / CRO / SEO / PLG best practices to improve conv rates for our book a demo page. Current 90 day conv rate = 2.1% (21 event count) (GA4) or 8.5% (66 submissions - Hubspot
Issues with current page:
Inconsistent branding / message (frankensteining)
Lacking social proof
Could have better copy/context for layout
Not following CRO/form best practices
For gitstart, Regarding the hubspot form, don't worry about the fields, just make sure the header copy from the figma file gets added to the CSS above/around the form, and we'll just then embed the same form from the existing page.
Please redesign this demo request page https://sourcegraph.com/contact/request-info?form_submission_source=request-info based on the below figma design.
Figma:
https://www.figma.com/design/oQgh5R0iSBG3UII6C8CPJ8/Marketing-website?m=auto&node-id=5392-68548&t=1MsKm3FCrMxeFGFm-1
–––––––––––––––––––––––––––––––––––––––––
Project details:
Sharing below some “quick” / low hanging fruit” webpage ideas focused on UI / CRO / SEO / PLG best practices to improve conv rates for our book a demo page. Current 90 day conv rate = 2.1% (21 event count) (GA4) or 8.5% (66 submissions - Hubspot
Issues with current page:
For gitstart, Regarding the hubspot form, don't worry about the fields, just make sure the header copy from the figma file gets added to the CSS above/around the form, and we'll just then embed the same form from the existing page.
Doc with more details / context: https://docs.google.com/document/d/1s5WZJPW9Ck9BE7xq3vusYy7xgXkqajtT1oKkSPkmDnk/edit
Wireframe in google slides:
https://docs.google.com/presentation/d/1Ea9IdQ8EOrWT4OtqfDdf38j0qc_VZA9SvWiLELgrIvY/edit#slide=id.p
cc @alex.isken @shannon.king @brittani.ferguson