The marketing team produces a lot of content but the marketing platform does not have the capability to present the content in one place for discoverability and consumption.
Measure of success
Our content is discoverable on the marketing platform.
What specific customers are we iterating on the problem and solution with?
Marketing
Impact on use cases
As we discuss the impact of our use cases across our different sites, it's important that we create a home for our content pieces and provide a consistent user experience. This will help marketing drive home the message of the five use cases.
Delivery plan
Creative Ops and Design to finalise layouts, eta Sprint#8 (4 July)
CPT to scope and plan the tagging and filtering functionality, and maybe search, in Sprint#9
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Problem to solve
The marketing team produces a lot of content but the marketing platform does not have the capability to present the content in one place for discoverability and consumption.
Measure of success
Our content is discoverable on the marketing platform.
Solution summary
Artifacts:
What specific customers are we iterating on the problem and solution with?
Impact on use cases
As we discuss the impact of our use cases across our different sites, it's important that we create a home for our content pieces and provide a consistent user experience. This will help marketing drive home the message of the five use cases.
Delivery plan