3.14 Release: DevRel tasks

christinaforney commented 4 years ago

At the start of the month (2020-03-01)

[x] Create draft blog post Google doc in Sourcegraph shared
- [x] View each team's release deliverables to generate the outline of the blog post
- [x] Share link to blog post doc in #progress Slack channel, asking Team leads to review
[x] Create draft tweet
[x] Create draft email
[x] Link to the blog post, email and tweet <!-- empty links are the top of the issue template>

Create calendar events

Add events to the shared Release Schedule calendar in Google and invite team@sourcegraph.com:

[ ] Blog post draft ready for review (5 days before release)
[ ] Final blog post changes/suggestions must be submitted (3 days before the release)
[ ] Blog post / tweets go live (the specific date we plan to do this, often not the 20th when it is a Friday).

In the first week

[x] Confirm with each team that the planned deliverables are still on track to be announced in the blog post.
[x] Fill out each section based on the deliverables to first draft quality
[x] Think about what media (e.g. screenshot, screencast) will accompany the section content

In the second week

[x] Remove motd previous release promotion from Sourcegraph.com global settings
[x] Post the blog post draft to #dev-announce: `The blog post draft for is ready, please review your parts are accurate and provide feedback by :
[x] Tweet written
[x] Email written
[x] Write a warning at the top of the Google doc: The blog post has been finalized and moved to Markdown, further changes here will not be reflected. Contact @ryan-blunden for suggestions.
[x] Export blog post from Google docs to Markdown and create a new branch and draft pull request in sourcegraph/about, using the release blog post template
[ ] Send blog post, and email to copy editor

5 working days before release

[x] Start producing screenshots, diagrams, and screencasts for each blog post section

3 working days before release

[x] Check for any last minute release changes that affect the blog post, e.g. last minute feature removal
[x] Finalize screenshots, diagrams, and screencasts
[x] Blog post approved
[x] Email approved
[x] Tweet approved

Day of release

[x] Publish blog post once the final release is cut, and docs version change is deployed
[x] Publish tweet:
- [x] Pin new release tweet
- [ ] Confirm with Product if tweet will be promoted
[x] Send email in HubSpot

[x] Create new notice in Sourcegraph.com global settings

"notices": [
 {
   "message": "Sourcegraph 3.14 is now available! Check out the [3.14 release blog post](https://about.sourcegraph.com/blog/sourcegraph-3.14) for more details.",
   "location": "top",
   "dismissible": true
 }
]

[x] Use tweet or email content for post on the LinkedIn Sourcegraph company page
[x] Put notification in #dev-rel Slack channel with links to blog post and tweet

uwedeportivo commented 4 years ago

Dear all,

This is your release captain speaking. 🚂🚂🚂

Branch cut for the 3.14 release is scheduled for tomorrow.

Is this issue / PR going to make it in time? Please change the milestone accordingly. When in doubt, reach out!

Thank you