Plan adoption benchmarking research

[amyhupe]

What

Create a research plan for understanding how people are currently using Elements, and how.

We want to run the research in August, so need to leave plenty of time to plan and book time with people as needed.

Why

This research will help us to measure progress (in terms of adoption) in the future.

Done when

• [x] Time booked to make plan
• [x] Main research questions identified
• [x] We know what type(s) of research we're planning (survey; interviews etc.)
• [x] We're ready to begin the research

Anything else

• List of teams and people in SND
• Nathan Curtis' measuring adoption post gives an idea of a framework we could use to define adotion