srobo / marketing-team-minutes

Minutes and Actions for the Marketing team
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Content Style Guide #50

Open sedders123 opened 2 years ago

sedders123 commented 2 years ago

It would be great if we could have a place (maybe in the runbook) where we have some guidance on how we want our communications to be written e.g. tone, standardise spelling, guidance on writing for different audiences etc.

Mailchimp have https://styleguide.mailchimp.com/ which looks like it could be a little overkill for us but we could borrow some ideas and look at what we do want.

sedders123 commented 2 years ago

See also https://monzo.com/tone-of-voice/ and https://design.gitlab.com/content/voice-tone