Improve design/coms for more click through to zero-to-dapp

stacks-archive / blockstack.org

The Blockstack website

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Improve design/coms for more click through to zero-to-dapp #982

Closed stackatron closed 4 years ago

stackatron commented 5 years ago

Current conversion and bounce rates are poor

moxiegirl commented 5 years ago

Maybe we time this with the StackIt tutorial. We will have two tracks.

jasperjansz commented 5 years ago

Ideas:

add 'Tutorials' explicitly to the menu under 'Technology' add 'Tutorials' to the 'Resources' section on 'Technology'

The technology page is very information heavy and long. What if we embed the first step of a tutorial on the page, such as choose a tutorial to start.

Redo the 'Build apps' section on the homepage to feature tutorials

stackatron commented 5 years ago

Ideas:

Reduce the number of links on the top section.
Add more CTAs across page.
Make the hero image have an on hover CTA
Agree, we can preview the tutorial more/better.

Todos:

Analyze the traffic more (see where our inbound is converting well).
Investigate tutorial onramps – maybe we can find some ideas out there.