[RFC] Request for Submissions: Stash Logo

[kermieisinthehouse]

Stash Logo

Scope and Requirements

I would like to request candidates for a replacement Stash logo. Our current logo is used inconsistently and is easily confused with other meanings and projects. We want to refine our logo so that we have a single, definitive, high-resolution or vector copy of the logo from which we can automatically derive all other resolutions and formats.

We shouldn't stray TOO far from the current 'box' concept, and we definitely don't want to convey any adult themes with our logo. Your creations should be AGPL licensed so that they are usable by the project.

It should be something that scales well and is appropriate in a variety of contexts, listed below:

Application Distribution needs:

• Windows .exe icon
• Macos .app icon
• Multi-platform taskbar / status bar icon (future use)

Current macOS	Current Windows

Web app needs:

• favicon
• Single-page application icons (home screen icon, used differently depending on platform)

Current Favicon	Current Home Screen (incorrectly uses low-res favicon)

Community needs:

• Discord server
• Stashapp discovery page
• Any materials we distribute in the future

Current Discord

Examples

Current Box SVG:

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<svg xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:cc="http://creativecommons.org/ns#" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:svg="http://www.w3.org/2000/svg" xmlns="http://www.w3.org/2000/svg" xmlns:sodipodi="http://sodipodi.sourceforge.net/DTD/sodipodi-0.dtd" xmlns:inkscape="http://www.inkscape.org/namespaces/inkscape" width="200.71875" height="135.96875" id="svg2" version="1.1" inkscape:version="0.48.4 r9939" sodipodi:docname="stash.svg">
  <defs id="defs4"/>
  <sodipodi:namedview id="base" pagecolor="#ffffff" bordercolor="#666666" borderopacity="1.0" inkscape:pageopacity="0.0" inkscape:pageshadow="2" inkscape:zoom="1.1621094" inkscape:cx="272.2014" inkscape:cy="-3.3966829" inkscape:document-units="px" inkscape:current-layer="layer1" showgrid="false" inkscape:window-width="1920" inkscape:window-height="1017" inkscape:window-x="-8" inkscape:window-y="-8" inkscape:window-maximized="1" fit-margin-top="0" fit-margin-left="0" fit-margin-right="0" fit-margin-bottom="0"/>
  <metadata id="metadata7">
    <rdf:RDF>
      <cc:Work rdf:about="">
        <dc:format>image/svg+xml</dc:format>
        <dc:type rdf:resource="http://purl.org/dc/dcmitype/StillImage"/>
        <dc:title/>
      </cc:Work>
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  </g>
</svg>

[AdultSun]

I'm too hopeless as an artist to draw up any examples, but one thing I've always liked about the name Stash in this context is the double meaning/pun with the phrase p*rn 'stache. I think adding a mustache to the artwork could be a good way to make the logo pop, give it a little more personality, maybe a bit more color. Well, at least compared to a plain brown box. There's only so much you can do with that.

[QxxxGit]

I like the idea of the mustache pun, maybe with sunglasses to suggest 'incognito'.

I do wonder if there is a bit of confusion using a box at all given that Stash Box is a different entity. When I first started using Stash, it wasnt immediately clear what the difference was between Stash and Stash Box.

So perhaps something different? An icon that displays media and its consumption in different forms (old school VHS, magazines, a TV, or more modernized media icons for videos and images). Something with more color for sure to make it pop.

[philpw99]

Just came across this icon, so I added a little title to it. Seems quite fit.

[ALonelyJuicebox]

Right but I'm sure someone owns that icon? It would be rude (at a minimum) to commandeer the IP like that...

[kermieisinthehouse]

Submitting this as my submission, might add some touchups later. Perhaps a VHS tape leaning up against the box?

[AdultSun]

VHS tapes? And you said the term "porn stache" was too dated?

In all seriousness, I do like this one. I think adding something to it like a VHS tape or an old magazine could work, but to reiterate my point from Discord on here, I feel like simpler will often be better here. If the intention is to start with one image and scale it up and down for every possible use, finer details will just muddy up the logo when its real small as a favicon or in the system tray or wherever else. We'll need to remember that we're designing for all sizes, and not just one size.

[echo6ix]

The current "Discord Logo" is the best. It's simple, it can easily be done in SVG, and it scales. Just change the color from brown to white (and a black logo on white backgrounds -- think of logos for big corps, they have dark and light versions based on the context).

The current logo is also ambiguous, and that's good. It's just a box, and that's what a stash is, it's hidden crap usually in a box. Adding a vhs tape or a glow makes it unnecessarily complex and kind of corny.

The only thing I'd change on the current logo is removal of the text that says 'Stash'.

Instead of reworking the logo, create a wordmark with the current logo using a simple webfont.

[philpw99]

Right but I'm sure someone owns that icon? It would be rude (at a minimum) to commandeer the IP like that...

So it's great that this is an open source project. We can use it for free: https://icons8.com/license

[7dJx1qP]

I think the current discord logo is fine, but I'm open to seeing different iterations of it. Removing the "Stash" text on the side is good, because it doesn't scale. However, I don't particularly like the submission with the yellow glow coming out of the box. Maybe put some sort of object or objects in the box. I think VHS, movie reel, or those generic image file icons would work well. Something that symbolizes "media" in the box.

EDIT: After giving it some more thought, I think my issue with the yellow glow submission is more of the lack of black background. The yellow glow probably looks better with a dark background instead of a light background. A light blue glow might also look nice, but that's just a personal color preference.

EDIT2: After seeing the screenshots of the yellow glow icon in #2073, I think it looks good as is.

[UncleRoger33]

We shouldn't stray TOO far from the current 'box' concept, and we definitely don't want to convey any adult themes with our logo. Your creations should be AGPL licensed so that they are usable by the project.

I used KISS (Keep it Simple, Stupid) principle and created a simple icon and 2 extra versions based on @kermieisinthehouse's request.

I won't make a designer's sales pitch. It is just a box with stashapp's main UI color theme (kind of 😅 )

How the .ICO files on Windows 10 Dark Theme with "Extra large icons", "Large icons", "Medium icons", "Small icons" and "List" views look like:

Version 1

Version 2

Version 3

• Base files are 512x512 px
• Made in Adobe Photoshop (i can upload .PSD files if you want to work on them)
• Ready to use on most of the platforms (.ICO and .PNG files in various sizes)

Feedback is welcome.

[UncleRoger33]

Also this issue https://github.com/stashapp/stash/issues/594#issue-630771107 can be closed afterwards.

[Phasetime]

Just as an idea I would like to see what comes up if we detach ourselves from the cardboard box concept. Something like this or this would fit the software and "brand" well without being too explicit as well.

[SilentSpartan]

This is very crude but interested in what people think of a design with a S on the box? Something like that seems “moderny”.

Google image searching “s box logo” comes up with lots of designs incorporating an S into a box but none like the crude one I posted.

[philpw99]

Maybe from a different angle like this?

[SilentSpartan]

It could be a box similar to the first one you posted:

I prefer the first one I posted though. Again all these are just concepts and not final designs.

[sleetx]

with all of these logo ideas of a box, people may get confused between Stash App and StashDB Stashbox

[UncleRoger33]

Logo ideas of a box came from the very first comment (https://github.com/stashapp/stash/issues/2049#issue-1059575691)

We shouldn't stray TOO far from the current 'box' concept, and we definitely don't want to convey any adult themes with our logo.

[echo6ix]

I did not make this, but the license allows its use in an app as far as I can tell.

• Very simple
• Very similar to the original logo
• Can be represented in SVG
• Can be used with a dark or light theme (black logo, white logo)
• Scales
• Free to use for personal or commercial use with attribution per the license.
  • The following attribution would be required on Stash About page: Icon made by SBTS2018 from Flaticon

Black on white

White on black

[sleetx]

There's a whole bunch of free logos you can generate at sites like FreeLogoDesign that don't require a license or attribution https://editor.freelogodesign.org/?companyName=stash&category=1

Here are a few examples:

[echo6ix]

I like the orange one a lot. I think it covers all the same points I mentioned above. Except for the colour orange and the text.

[Caleripo]

Maybe a chest like this?

But honestly I personally like the Discord one without text and glow the best.

[cj12312021]

Here is a suggestion from Pumped in the Discord channel: