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takara-ai / Website

Hugo static site for the public.
https://takara.ai
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Corporate Media Pack and Usage Guidelines #53

Closed 404missinglink closed 3 months ago

404missinglink commented 7 months ago

Description

As our company grows and our brand presence expands, it is crucial to maintain consistency and proper usage of our corporate logos across all media channels. To streamline this process and ensure all employees and partners have access to the necessary resources, we propose the creation of a comprehensive Corporate Media Pack.

Proposed Solution

The Corporate Media Pack should include the following:

  1. Logo Variations: Provide high-resolution versions of our corporate logo in various formats (PNG, SVG, AI, EPS) and color schemes (full color, monochrome, white/transparent).

  2. Brand Guidelines: Create a detailed brand guideline document that outlines the proper usage of our logos, including:

    • Minimum size and clear space requirements
    • Color palette specifications (RGB, CMYK, Pantone)
    • Approved background colors and images
    • Examples of correct and incorrect logo usage

  3. Logo Lockups: Include pre-designed logo lockups for common use cases, such as:

    • Social media profiles (e.g., Twitter, Facebook, LinkedIn)
    • Email signatures
    • Presentation slides
    • Business cards and letterheads

  4. Icon Library: Develop a set of iconography that aligns with our brand identity and can be used in conjunction with our logos.

  5. Downloadable Assets: Host the Corporate Media Pack on our company website or intranet, making it easily accessible for employees and partners to download the required assets.

Benefits

By implementing this Corporate Media Pack, we can:

Implementation

  1. Collaborate with the design team to gather and create the required logo variations, brand guidelines, and icon library.
  2. Work with the web development team to host the Corporate Media Pack on our company website or intranet.
  3. Communicate the availability and importance of the Corporate Media Pack to all employees and relevant partners.
  4. Regularly review and update the media pack to ensure it remains current and comprehensive.
404missinglink commented 7 months ago

Primary colour converted to different formats:

Hex: #B91C1C Websafe: #CC3333 RGB: 185, 28, 28 HSL: 0, 74, 42 HSB: 0, 85, 73 CMYK: 0, 85, 85, 27

Potential Palette

Complementary:

Triad:

Tetrad:

Analogous:

Split:

Accented:

404missinglink commented 4 months ago

This is now with Jen

404missinglink commented 4 months ago

New font: https://fonts.google.com/specimen/Lato?preview.text=takara.ai

404missinglink commented 3 months ago

add public link for logo's and brand guide

404missinglink commented 3 months ago

this is now live and finished!

Please see here branding