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takechanman1228 / mmm_pydata_global_2022

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TimeStamp for PyData MMM #1

Closed Muthukamalan closed 6 months ago

Muthukamalan commented 1 year ago

youtube link: https://www.youtube.com/watch?v=u4U_PUTasPQ

0:17 Agenda 1:01 About Hajime Takeda 2:14 Expected takeaway 2:36 Whatis MMM 4:44 Key Challenges in Media Optimization 6:33 Three Important Challenges 7:39 Steps to do MMM 8:00 Data Preparation 11:39 Modeling 14:30 Shape effect is modeled by Hill Function 15:10 Carry over effect is modeled by Adstock 16:17 Model Proposed by Google Researchers Jin et al 17:16 Demo with LightweightMMM 18:45 LightweightMMM Flowchart 19:13 Demo 25:21 Outcome 26:43 Summary 27:16 Improve Model's accuracy 28:54 Conclusion

Hope it'll be helpful

takechanman1228 commented 1 year ago

@Muthukamalan Thank you very much for your comment!