Open dadofsambonzuki opened 1 year ago
New tag line:
"Find bitcoin friendly businesses near you."
I think we should consider who we are targeting when it comes to copy. Whilst the information about how it works and it being free and open source is important information and should be easily accessible, it's place isn't really on the home page as it's not the main selling point of the product even if it is still key information.
We should focus on the benefits, i.e. what this product can do for you as a customer or merchant. We shouldn't focus on its specific features or technology. That information is great to have, but not on the home page.
With the new tagline ""Find bitcoin friendly businesses near you." we have simply and accurately conveyed the benefits for consumers. That's one half of the puzzle solved.
Let's look at the Business owners perspective. They probably want to know:
What this could look like in practice would mean cleaning up the home page in favor of consumers and making the on-boarding process for businesses more intuitive. To achieve this i think we'll need to:
Reason for the tab cleanup is reducing noise, optimizing white space, improving sector categorization and making it easier for users to achieve their task.
Much cleaner!
Register
should just be Add Location
for now - merchant onboarding and merchant pages are the next main block of work and we may have some form of registration/verification at that point if we're providing other services. In the meantime it's often non-business owners adding locations.Communities
should be top-level nav I think. Not just about contributing. Although we will also have Country
pages soon and perhaps Continents
and so we need to bear that in mind. Perhaps County
and Continents
just go under Stats
thoughStats
--> Data
?Add location
, Apps
, Communities
, Data
, Contribute
, Wiki
."it's often non-business owners adding locations."
That's a really interesting point and I'm very curious why? Imagine being one of the first few businesses listed in the Yellow Pages business directory, or among the first businesses to show up on Google Maps. That a huge advantage in attracting customers. We need to figure out a way to get businesses to understand that, and self-register. But I guess that's a topic for another day...
about us
section seems a more appropriate area for the open source and open data words.Add Location
Verify Location
and Open Tickets
should still remain as dropdowns until the on-boarding flow is optimized. but their parent Contribute
we could perhaps change to Register
.My reasoning for Register
instead of Contribute
or AddLocation
is
Register
is a single word which is more desirable for use in a nav bar than 2 words (such as Add Location
)Register
feels more familiar and intuitive. Register
could mean register your business or register a location which is good because it's applicable to both types of registrants, owners or non-owners.Communities
in top-level nav for now. Seems like it needs further exploration.Open Map
button in there too, which for web-apps the "launch app" button would typically go in the far right of the corner.
With the "Open Map" button the most eye catching button in the Nav bar, it would also make sense to place the Register
link (or whatever text term is decided to be the parent link for that flow) next to the Open Map
button as that would logically the next most sought after link/button in the nav bar after Open Map. Following the same order of importance principle we would place the next most sought after nav link to the left of Register
and so on and so forth.e.g.
Stats
Wiki
Communities
Apps
Register
Open Map
Register
as a simple, top-level CTA . We can just link to the Add Location page for now, but that will become merchant onboarding flow. There could arguably be a community on-boarding flow, but that's an optimisation for later.Locations
top-level nav that kinda mirrors Communities
and incorporates all the current Stats
nav, which are all location focussed. So, Support Us
, Wiki
, Communities
, Locations
, Apps
, Register
.
What do you think?
I'm keen to hear more!
Is it just a rename of Stats
to Locations
?
What would the Locations
nav link include besides the existing Dashboard, Activity and Leaderboard pages currently in Stats
?
What would the
Locations
nav link include besides the existing Dashboard, Activity and Leaderboard pages currently inStats
?
Add Location
, Verify Location
& Open Tickets
. Contribute
top-level nav goes.
Support Us
remains as top-level nav as is important for sponsorship and funding.
Are you happy with this @secondl1ght?
@dadofsambonzuki just to confirm, is this how you're describing the home page & nav bar?
Register
directs to https://btcmap.org/add-locationP.s. see the color shadow on the "Open Map" button on the home page and let me know what you think. I personally think it looks cool in dark mode, but it might not be everyone's taste.
Some small mods:
Nav under Location
should be:
Add Location
Verify Location
Open Tickets
Location Dashboard
Tagger Activity
Tagger Leaderboard
Nav under Communities
should be:
Community Directory
Add Community
- https://btcmap.org/communities/add
Community Leaderboard
Wiki
shouldn't have a drop down and should link directly to https://github.com/teambtcmap/btcmap-general/wiki
We can handle signposting in the wiki home page.
There is an argument to have a top-level nav for Data
:
Dashboard
Tagger Activity
Tagger Leaderboard
Community Leaderboard
Removing those items from the the other menus. I change my mind on that often (!), but today I think it's cleaner under Data
and makes Location
less clutered. Thoughts welcomed.
Okay I've put those changes into the Prototype
Since Add Location
would be under the Locations
dropdown there's no need for a Register
link in nav. Is this right?
Yeah, I think we should perhaps leave Register
for now and introduce it to top level nav when when launch merhcant onboarding flow.
Nav still not quite right:
Nav under Location should be:
Add Location Verify Location Open Tickets
Nav under Communities should be:
Community Map Community Directory Add Community - https://btcmap.org/communities/add Community Leaderboard
Nav under Data should be:
Dashboard Tagger Activity Tagger Leaderboard Community Leaderboard
Hey guys I'll get caught up on this thread later, I'm working on some other tasks right now.
@dadofsambonzuki ok. I'm not sure we should put Community Leaderboard
twice. I would suggest it go in Communities
so that it can then also be shortened to simply Leaderboard
and the same for the Tagger Leaderboard located in Data
. Or even better, we have a single Leaderboards
tab in Data
which the user can then easily access all leaderboards.
Well be introducing a country directory and country leaderboard soon so we should make nav decisions with that in mind.
@dadofsambonzuki @secondl1ght please confirm if the nav buttons below are correct.
(ordered R-L)
Open Map
(furthest right)
Locations
Add Location
Verify Location
Open Tickets
Communities
Community Map
Directory
Leaderboard
Add Community
Data
Dashboard
Tagger Activity
Leaderboard
Apps
Wiki
Support Us
(furthest left)
To be:
We use OpenStreetMap to properly tag places where you can spend Bitcoin and we display that data in our beautiful apps.
Our apps and the underlying data are free and open source.
Tag it and they will come.