thaliproject / thali

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Proposed Logo for the Thali Project #236

Closed mpodwysocki closed 8 years ago

mpodwysocki commented 9 years ago

First off, I want to thank the contribution by Attila Farkas on creating a new logo based upon my talk at NodeConf.EU 2015 on Own Your Data with the Thali Project. There was an ask during the presentation that we come up with a new logo as the previous one designed literally using Visio, was insufficient.

The proposed design by Attila Farkas is a very compelling entry and should be discussed further.

The design is simple and elegant, and truly does capture the color and indeed the spirit of the Thali Project. I do have a couple of concerns, not of the actual content, but of its similarity to other designs of these following "brands":

Apple Photos App

The new Apple Photos App has a similar logo in that once again has the complete color spectrum in a radial pattern, although the outer leaves here are more pill shaped rather than the wedge shape that is proposed.

NBC Logo

Of course this also brings up the peacock logo as well of NBC at least in my opinion with its wedge shapes for the feathers.

Wrapping Up

So, overall, great effort, but I want to make sure that we don't run afoul of existing brands out there and hopefully we can work together here so that it alleviates some of our fears.

Airgidfaolchu commented 9 years ago

Thank you for considering my design proposal. Refining the logo further, a new color scheme was introduced to make the design more unique, more recognizable. "If there would be one color that could help to deliver the brand message whilst keeping the logo simple and elegant. . ." - was my first thought when I dove into research to find a suitable palette. Then I came upon a color that is "hot" right now, and soon will be the new black:

turquoise-color-psychology (source: http://www.colorpsychology.org/blue/turquoise/)

After several iterations, combining it with numerous shades (grey, brown, etc), I decided to stick with simplicity:

thali_v2 0 1

The new, distinctive stroke may help associating the logo with a round platter used to serve food, the original meaning of the word: thali. Also, having only two colors (it's actually two shades of one color) will reduce printing costs, compared to the first, multi-color version.

thali v2 Banner concept

A henna pattern (henna was used for cosmetic purposes primarily in Ancient India - source:https://en.wikipedia.org/wiki/Henna) has served to some extent as an inspiration.

indian pattern

Finding a similar brand is arguably challenging. The closest - I could dig up - is Turquoise Istanbul's one, with seven seahorse-like shapes, one color, and no stroke.

turkistlogo

However, If I interpret your request differently, and focusing on changing the shapes instead of the colors, the logo can be further iterated:

thali-star

yaronyg commented 8 years ago

I just got back from vacation and these are awesome! I will queue this up for conversation on our status call.

Airgidfaolchu commented 8 years ago

Great! I appreciate your feedback.

reconbot commented 8 years ago

2 and 4 are my favorites. This is a wonderful deconstruction of logo design.

nicopace commented 8 years ago

I do like two-tones logos... so 4 would be my choice if you ask :)

mohlsen commented 8 years ago

I like number 4

obastemur commented 8 years ago

number 4 indeed

yaronyg commented 8 years ago

Since I have the aesthetic sense of a 1970s era lounge lizard I decided to ask someone who actually has taste, my wife. Her response was mostly that the Turquoise logo wasn't compelling. It didn't catch her eye. For logos 1-4 her response was mostly that they didn't mean anything to her. The way she put it was "If I saw these in a magazine I would flip the page without thinking." Where as when she looks at our current logo, especially the banner it caught her eye. It made her wonder "what is this"?

Thoughts?

deefactorial commented 8 years ago

What about something like this ? Logo revision number 1

removed image

I'm no graphics expert by any means, I just put this together in Inkscape. Not sure about trademarks though, that would be something you would have to look into.

if you look up thali on wikipedia it says it's a balance of the six tastes. I think going with the balance of the six logos that support thali represents what it's about. I also though about swapping out the wireless and bluetooth logos for android and ios logos but I'm not sure.

deefactorial commented 8 years ago

Logo revision number 2:

removed image

Here is another idea I had about the logo. Let me know what you think, the order of the logos is arbitrary, let me know if you would like to see them in a different order. Or would like to see any changes.

Which one do you like more ?

yaronyg commented 8 years ago

O.k. so sorry for disappearing for so long but @deefactorial invoked the law and that made me talk to lawyers. Thankfully the lawyers I work with at Microsoft tend to speak in plain English so I can usually understand them.

The bottom line is that we need to make some changes to our UX. Our current log and @deefactorial 's variants of it unfortunately are problematic. We would have to get permission to use all the logos and in some cases we already know that such permission wouldn't happen.

So our winner is Choice 4! Thank you @Airgidfaolchu! @Airgidfaolchu could you please get us the original files used to create it along with SVG and other formats so we can start the fun on our side? Thanks!

We'll start the rebranding soon.

Airgidfaolchu commented 8 years ago

Thank you all for your comments, good job @deefactorial! The requested files will be delivered shortly.

deadlyfingers commented 8 years ago

Thanks @Airgidfaolchu - once I get the SVG logo I'll update the thali site!

deadlyfingers commented 8 years ago

@Airgidfaolchu I've added "thali" text to accompany your logo - using "Rajdhani" open source font https://www.google.com/fonts/specimen/Rajdhani

uploads/4ffca529-2bc4-45ef-9304-10a7f850a41b/thali-logo.png

Website to be updated soon!

uploads/d9e0380b-82e2-4e5a-8440-b9709b91c133/new-thali-logo-site-preview.jpg