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the-engine-room / PACT-kit

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Send AI fonts and stuff to Mushon #7

Closed mushon closed 10 years ago

mushon commented 10 years ago

AI fonts, graphic assets and guidelines please

tingeber commented 10 years ago

Sent req to AI, will update ASAP. Also check the panicbutton repos,

website: https://github.com/iilab/teampanicbutton.github.io

app: https://github.com/iilab/PanicButton

tingeber commented 10 years ago

Sent materials

mushon commented 10 years ago

Cool, say, do you know whether the AmnestyTrade font is screen-ready (does it include hinting and stuff). If it isn’t we can use it for print and for titles but not for the body text in the site.

The Amnesty website (which is in general not very exciting) doesn’t use their font.

As for the logos, please also send the eR logo and whatever other logo would need to be there.

Thanks.

tingeber commented 10 years ago

Wouldn't know re: font, @Tanoca would you know? My suggestion would be to avoid using it if it would be create a difference between web and print.

mushon commented 10 years ago

Ok, I read through Amnesty International’s brand book and have updated my use of yellow.

Beyond that they point at using Arial Narrow when their font is not available. Here’s a test of fonts to check resemblance to the original:

fonts-test

The thing is Arial Narrow is not an open font and is pre-installed only on OSX. So it's not really an option. Roboto is a nice font but it is a bit different than the type set by the brand. Amnesty Trade Gothic is a beautiful font and I would love to use it.

So here is a test for Trade Gothic (not necessarily the same version as the one we will use) on multiple OSs & browsers: http://www.browserstack.com/screenshots/6832e5b1ddfc93106275129051b7530eee704f47

It looks pretty good and I think either way we're aiming for mobile (high res) screens and will use fairly large typography. If our version gives similar results, do you think we can simply embed it as a webfont?

mushon commented 10 years ago

Ok, I just ran another test comparing the legibility and aesthetics of Amnesty Trade Gothic for screen body text and the truth is Roboto looks way way better. If we can use ATG it would be for headings only. But it makes less sense to use two similar fonts as a font pairing and I agree we should stick to a unified look across print and web. I say we go back to Roboto for all. I think we're still within the margins of the Amnesty Brand (rules, especially design rules, are made to be broken).

Tanoca commented 10 years ago

Not sure I follow the outcome of this thread. What exactly do you need from me? I can ask our design team but this is not my domain :-)

On Wed, Sep 17, 2014 at 10:58 AM, Mushon Zer-Aviv notifications@github.com wrote:

Ok, I just ran another test comparing the legibility and aesthetics of Amnesty Trade Gothic for screen body text and the truth is Roboto looks way way better. If we can use ATG it would be for headings only. But it makes less sense to use two similar fonts as a font pairing and I agree we should stick to a unified look across print and web. I say we go back to Roboto for all. I think we're still within the margins of the Amnesty Brand (rules, especially design rules, are made to be broken).

— Reply to this email directly or view it on GitHub https://github.com/the-engine-room/PACT-kit/issues/7#issuecomment-55872643 .

Tanya O´Carroll Tel: +44 7511 370 350

tingeber commented 10 years ago

TL;DR version - we will be using Roboto for all fonts, same as panicbutton.io