Social Media Summary Report - Week - 3

[Francaolisa]

Socail Media Account: Report date: [02-23-2021] Slack Name: @francisca GitHub ID: @Francaolisa

[Analytics Report/ with Image Attached]- Instagram: New followers > 113 Total followers > 239 Profile clicks > 383 Website clicks >9 Reach > 243 Impressions > 1803

[Demographics and Segmentation]- Facebook: Over 65 million potential users (same as last week) Twitter: 80% young men/women (Same as last week) Linkedin: 18 - 45 age , Women & Male (Same as last week, slight increase) Instagram: 2.9million and 5.8million active crypto users (same)

[Target Market]- Facebook: Cryptocurrency users Twitter: blockchain influencers, Crypto traders, Crypto, and blockchain enthusiast Linkedin: Crypto enthusiasts, people interested in technology, entrepreneurs, people interested in learning Instagram:

• Cryptocurrency enthusiast
• Cryptocurrency influencers
• People interested in digital currency
• Finance experts/enthusiast

[Market Need]- Facebook: Regulation and visibility Twitter: Linkedin: An end to inflation, secured transaction, quick transaction Instagram:

• Through survey carried out, these are the market need of crypto market:
• Secured transactions
• Fast transactions
• Lower Tx fees
• Private transactions
• Easy to get coins

[Competition]- Facebook: Nil Twitter: New cryptocurrency projects Linkedin: New crypto coins and the existing ones Instagram: Bitcoin is what we are competing to beat due to its slow block time.

[Barriers to Entry] Facebook: Twitter: Linkedin: LinkedIn is an open platform Instagram: TheNewBoston has been around for a while now, for any other individual or group of people to build a community such as ours and take over will take a great deal of time.

[Regulation] Facebook: Nil Twitter: Regulation of crypto is different from country to country. Linkedin: Government policies trying to militate against cryptocurrencies in some countries Instagram: Cryptocurrency is a decentralized market, there are no rules nor regulations guarding it,

[Hashtags] Facebook: #crypto, #bitcrypto Twitter: 3cryptotraders, cryptocurrency #altcoins Linkedin: #Future #Futurism & #Technology Instagram:

Accomplishments this week

• Analyzed all the social media platforms on ways to engage users
• Gained more Twitter followers by following up to 50 people daily on Twitter
• Responded to Twitter comments and encouraged other social media managers to respond
• Summarized the entire social media reports
• Frequent liking and retweeting of a Twitter post

Goals for next week

• Follow more crypto enthusiasts and influencers in order to gain more followers.
• Increase social media followers through Tweets and retweets
• Encourage other social media managers to do the same

Long term goals

1. Follow crypto enthusiast and influencers
2. Liking, and retweeting

Concerns The need to encourage Thenewboston community to follow TNBC on all the social networks and retweet post. Solution: Keep reminding community members to follow the page,

[Chrisha1212]

@Francaolisa weekly report for marketing should be submitted here
https://github.com/thenewboston-developers/Marketing/issues

[Francaolisa]

ok