According to CSA Research, 76% of users prefer purchasing from sites which support their native language; 40% say they will never buy products from sites that don't support their native language.
While The Run is not selling products, we must consider the diverse pool of language speakers that may encounter the website.
User retention should increase if their language is supported, especially when it comes to consuming more advanced stats.
We should implement i18n, and try to support at least Spanish and French to begin with. Further languages such as Japanese, Italian, Portuguese, and Korean would be ideal also. RTL languages such as Arabic would need to be examined separately.
Obviously - we would need the community's help. And I don't see us having 100% translations at first if ever. But if we can translate as much as we can and fall back to English where we can't, this would be a huge step.
According to CSA Research, 76% of users prefer purchasing from sites which support their native language; 40% say they will never buy products from sites that don't support their native language.
https://csa-research.com/Blogs-Events/CSA-in-the-Media/Press-Releases/Consumers-Prefer-their-Own-Language
While The Run is not selling products, we must consider the diverse pool of language speakers that may encounter the website.
User retention should increase if their language is supported, especially when it comes to consuming more advanced stats.
We should implement i18n, and try to support at least Spanish and French to begin with. Further languages such as Japanese, Italian, Portuguese, and Korean would be ideal also. RTL languages such as Arabic would need to be examined separately.
Obviously - we would need the community's help. And I don't see us having 100% translations at first if ever. But if we can translate as much as we can and fall back to English where we can't, this would be a huge step.