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tkadlec / WPOStats

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Remove the google-mobile-abandonment post #41

Closed philipwalton closed 5 years ago

philipwalton commented 5 years ago

Can you please remove the 2016-09-15-google-mobile-abandonment.markdown from this site?

This stats is a misleading because the way it is phrased in the report doesn't accurately reflect the results of the study.

I (and some people on my team) dug into the methodology of this study a bit last year and it turns out that the 53% number wasn't a measure of abandonment rate but rather a measure of bounce rate. In some cases a bounce can also be an abandon, but in many cases it is not. A user may visit a site, read what they came there to read, and then leave—happy with the experience. In this study, those users were included in the 53% number (because technically those sessions were bounces).

We've had some internal discussion at Google, and as a result of that discussion, this stat is no longer approved for use by marketing, so I think it makes sense to remove it from this site as well.

I'm happy to provide more details if you're interested.

RByers commented 5 years ago

+1 - this is a bad stat and the pretty extreme sounding stat makes legitimate ones look weak by comparison.

tkadlec commented 5 years ago

Thanks @philipwalton @RByers. Removed.