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tkadlec / WPOStats

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Case Study Submission: A Place For Mom #5

Closed KateGhostery closed 8 years ago

KateGhostery commented 8 years ago

Key Takeaway

A Place For Mom Speeds Up Site And Cuts Average Tag Latency By Over 40%

Story Source

https://www.ghostery.com/why-ghostery/success-stories/APFM/

Year published

2015

Tags

tammyeverts commented 8 years ago

I like this case study, but would love to see it connect the dots more clearly between perf improvements and UX or business metrics. The piece says "This provided tremendous positive impact for SEO - a core asset for driving new leads." Is there any data around this? Or any other quantified UX/biz metric?

KateGhostery commented 8 years ago

Hi - this piece of info came right from the customer. Will dig in to see if we can substantiate with more data.

Thanks!

tammyeverts commented 8 years ago

Awesome, thanks!

KateGhostery commented 8 years ago

Hi Tammy -

We were not able to get solid data on the positive impact to SEO from the customer...would you consider publishing if we pulled out that benefit? There are still other strong substantiated metrics.

Thanks, Kate

tammyeverts commented 8 years ago

Hi Kate,

As long as there's some kind of measurable impact that we can point to, then yes, definitely.

Thanks!

Tammy

On Tue, Feb 2, 2016 at 11:24 AM, Kate Anderson notifications@github.com wrote:

Hi Tammy -

We were not able to get solid data on the positive impact to SEO from the customer...would you consider publishing if we pulled out that benefit? There are still other strong substantiated metrics.

Thanks, Kate

— Reply to this email directly or view it on GitHub https://github.com/tkadlec/WPOStats/issues/5#issuecomment-178770828.

tkadlec commented 8 years ago

Closing this for now. Would LOVE to pull it in at some point if we can make a tie to some sort of key business metric.