Taboola is the world's leading content discovery platform, powering 500,000 recommendations every second on the open web. These recommendations enable Taboola's 9,000 exclusive publisher partners to monetize and engage their audiences. Taboola improved INP on these publisher partner websites by up to 36% with no negative results on ads KPIs.
Key Takeaway
Taboola is the world's leading content discovery platform, powering 500,000 recommendations every second on the open web. These recommendations enable Taboola's 9,000 exclusive publisher partners to monetize and engage their audiences. Taboola improved INP on these publisher partner websites by up to 36% with no negative results on ads KPIs.
Story Source
https://web.dev/case-studies/taboola-inp
Year published
2024
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