Open tomekl007 opened 8 years ago
Google recommends the following to get better rankings in their search engine:
Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as "cloaking." Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your
Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.
"Do" Transactional Queries: I want to do something, such as buy a plane ticket or listen to a song.
"Know" Informational Queries: I need information, such as the name of a band or the best restaurant in New York City
"DO" I want to learn programming, I want to learn java
"Know" How to learn java in 10 days, How to start learning programming
A #1 position in Google's search results receives 18.2% of all click-through traffic. The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%
Online forms: Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden.
Poor link structures: If a website's link structure isn't understandable to the search engines, they may not reach all of a website's content; or, if it is crawled, the minimally-exposed content may be deemed unimportant by the engine's index.
Uncommon terms: Text that is not written in the common terms that people use to search. For example, writing about "food cooling units" when people actually search for "refrigerators.
tips : -Provide alt text for images. Assign images in gif, jpg, or png format "alt attributes" in HTML to give search engines a text description of the visual content. -Supplement search boxes with navigation and crawlable links. -Supplement Flash or Java plug-ins with text on the page. -Provide a transcript for video and audio content if the words and phrases used are meant to be indexed by the engines.
Search engines measure how keywords are used on pages to help determine the relevance of a particular document to a query. One of the best ways to optimize a page's rankings is to ensure that the keywords you want to rank for are prominently used in titles, text, and metadata.
Notice that while there are a lot of results for the broad term, there are considerably fewer results (and thus, less competition) for the specific result.
The point of using keywords is not to rank highly for all keywords, but to rank highly for the keywords that people are searching for when they want what your site provides.
https://moz.com/blog/how-to-solve-keyword-cannibalization TODO : In the title tag at least once. Try to keep the keyword phrase as close to the beginning of the title tag as possible. More detail on title tags follows later in this section. Once prominently near the top of the page. At least two or three times, including variations, in the body copy on the page. Perhaps a few more times if there's a lot of text content. You may find additional value in using the keyword or variations more than this, but in our experience adding more instances of a term or phrase tends to have little or no impact on rankings. At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can occasionally bring valuable traffic. Once in the URL. Additional rules for URLs and keywords are discussed later on in this section. At least once in the meta description tag. Note that the meta description tag does not get used by the engines for rankings, but rather helps to attract clicks by searchers reading the results page, as the meta description becomes the snippet of text used by the search engines.
przeanalizowałam podane przez Pana frazy. Poniżej średnia miesięczna wyszukiwalność fraz w języku angielskim na terenie całej Wielkiej Brytanii:
learning programming 170/mies pair programming online training poniżej 10/mies individual programming lessons poniżej 10/mies learning programming in pair programming fashion poniżej 10/mies
Google analizując te frazy podał kilka propozycji:
computer coding 880/mies coding academy 880/mies spanish lessons london 880/mies coding courses 720/mies
pair programming 720/mies computer programming courses 590/mies
c tutorial 480/mies basic programming 480/mies programming for beginners 480/mies
learn coding - 880 osób, które średnio w miesiącu wpisały taką frazę w wyszukiwarce ww.google.uk
Są to statystyki z ostatnich 12 miesięcy. We wrześniu 2015 oraz styczniu 2016 wyszukiwań tej konkretnej frazy było około 1000 razy w miesiącu.
Udało mi się znaleźć frazy, które są wyszukiwane w tysiącach:
code academy 74000 osób/mies
python programming 5400 osób/mies
computer programming 2400 osób/mies coding games 1900 osób/mies c programming 1900 osób/mies
Poniżej zatem przesyłam wyszukiwalność fraz w google.de :
clearning programming poniżej 10 osób/mies pair programming online training poniżej 10 osób/mies individual programming poniżej 10 osób/mies learning programming in pair programming fashion poniżej 10 osób/mies
cel: byc na pierwszej stronie https://www.google.co.uk/#q=learn+coding
https://moz.com/beginners-guide-to-seo