The lower the Jaro–Winkler distance for two strings is, the more similar the strings are. The score is normalized such that 0 means an exact match and 1 means there is no similarity. The Jaro–Winkler similarity is the inversion, (1 − Jaro–Winkler distance).
I hate to bring this up, but it looks like this is actually measuring the Jaro-Winkler similarity.
https://en.wikipedia.org/wiki/Jaro%E2%80%93Winkler_distance