var docViewer = gBrowser.selectedBrowser.markupDocumentViewer;
docViewer.fullZoom = zoom;
This would not be preferred over "pressing the fullscreen button" because most videos optimize the UI for fullscreen mode (remove toolbars, etc) and it feels like flash may have some video + fullscreen optimizations
Firefox has built in zooming which could be used in place of "pressing the fullscreen button"
https://developer.mozilla.org/en/Full_page_zoom
This would not be preferred over "pressing the fullscreen button" because most videos optimize the UI for fullscreen mode (remove toolbars, etc) and it feels like flash may have some video + fullscreen optimizations