Integrate the website with Google Analytics 4

[dmitrii-fediuk]

upwork.com/ab/messages/rooms/room_8e141f0c39ea3e5091cd334db37aaef0/story_51ee1a939ab2d4d7f4784d9f6124e64b?companyReference=711981728333447169&atTimestamp=1686238288831

[dmitrii-fediuk]

The built-in Google Analytics 4 module requires Magento ≥ 2.4.5:

• experienceleague.adobe.com/docs/commerce-admin/marketing/google-tools/google-analytics.html#google-analytics-4
• magento.stackexchange.com/a/361525

[dmitrii-fediuk]

Yireo_GoogleTagManager2 requires Magento ≥ 2.3.7 and PHP ≥ 7.4: github.com/yireo/Yireo_GoogleTagManager2#requirements

We have Magento 2.3.2 and PHP 7.2.

• Magento 2.3.2 requires PHP ≤ 7.2.
• Magento 2.3.7 requires PHP ≥ 7.4.
• Magento 2.3.6 requres 7.1 ≤ PHP ≤ 7.3

So the upgrade path is quite complex:

1. Upgrade Magento 2.3.2 → 2.3.6
2. Upgrade PHP from 7.2 → 7.3
3. Upgrade Magento 2.3.6 → 2.3.7
4. Upgrade PHP 7.3 → 7.4
5. Install Yireo_GoogleTagManager2

[dmitrii-fediuk]

magefan/module-google-tag-manager supports PHP ≥ 7.2 and Magento ≥ 2.2.0. But I do not know whether it allows Google Analytics to measure ecommerce.

As I see, the free version supports 4 events for measuring ecommerce:

1. begin_checkout
2. purchase
3. view_cart
4. view_item

github.com/magefan/module-google-tag-manager/blob/2.3.0/view/adminhtml/templates/system/config/event/list.phtml#L16-L21

The rest ecommerce events are supported by a paid version only: github.com/magefan/module-google-tag-manager/blob/2.3.0/view/adminhtml/templates/system/config/event/list.phtml#L22-L41