u-kan
commented
6 years ago "sharing" economy shares nothing
In sharing economy, none wants to share their stuffs at all. They just want to get profit from giving assets to someone for host, getting cheaper access to other's assets for guest.
Platforms such as, airbnb and uber, just gives access chance for consumers. it should be called "access" economy.
Two key elements on success in the access economy suggested by HBR.
1. poeple trust less on access economy without market-mediated
- consumers don't trust without nothing
example of Eatro
connecting food deliverer among consumers and who want get cheaper food.
- FAIL because they don't trust allergy
- SUCCESS: Eatro mediate by searching for professional chef to cook meal.
2. Think well about difference of "access" and "ownership"
- Existing business model is based on ownership model
- One specific brand is not valuable to them.
- Accessing many brands and having experience is much more worth to them.
Harvard Business Review
The Sharing Economy Isn’t About Sharing at All