Design

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Branding & Identity Checklist

1. [ ] Ubiquity DAO

   • [ ] Security Team
   • [ ] Research Team
   • [ ] Marketing Team
   • [ ] Development Team
   • [ ] Bounty Masters
   • [ ] Bounty Hunters
   • [ ] Alumni

2. [ ] Ubiquity Dollar

   • [x] uAD - Ubiquity Dollar Token
   • [x] uCR - Ubiquity Credit Token
   • [x] UBQ - Ubiquity Governance Token

3. [ ] Ubiquity Bonds

4. [ ] Ubiquity Vaults

5. [ ] Ubiquity Cashback Rewards

6. [ ] UbiquiStick

7. [ ] UbiquiBot

8. [ ] Ubiquity DevPool

9. [ ] Miscellaneous

Ubiquity DAO

I'm mostly satisfied with the overall brand aesthetic. Suggestions and brainstorming are welcome.

Teams

I included requests for the different teams, because icons are useful in various contexts, like as Telegram group images. It also could lend to an increased sense of identity and belonging for those team members, particularly if we are decentralized. Some examples from https://github.com/orgs/ubiquity/teams

Ubiquity Dollar

The tokens themselves have decent branding already, but the entire protocol itself not quite. We do have a graphic I produced pretty quickly as part of the main welcome for the codebase here. It's pretty cut-and-dry and could probably use some more sprucing up.

Ubiquity Bonds

We are looking to use external solutions' tech, but it would be nice to essentially white label the smart contract interactions on our own UI. We are currently in due diligence for the following providers:

1. Concave Bonds
2. ApeSwap T-Bills
3. Liquity's Chicken Bonds

Ubiquity Vaults

This comes in two parts: the deposit contract, and the vaults themselves. The deposit contract sits on top of the vaults from the perspective of the user.

We are creating the deposit contract now, which can interoperate with other vaults (e.g. Yearn) and boost rewards via our Ubiquity Credits. You can connect any vault (which follows the vault interface standard) hence why the catchphrase of this program is "bring your own yield source."

The more mature version of this program will include exclusive yield bearing strategies that we create ourselves, only accessible by UbiquiStick holders. I think the branding of these are even more important as this is us competing directly with other vault providers like Yearn.

Ubiquity Cashback Rewards

This can be an interesting branding assignment because it will be distributed primarily as a Chrome Extension. That means its useful to think about the product icon, as well as what would be included in its landing page and description in the Chrome Web Store.

In the prototype I used a Ubiquity Dollar icon because I thought it looks attractive and is relevant. The purpose of the program is to increase the adoption of our dollar within the game-fi/metaverse ecosystem. Depending on how successful this is for our growth, we will leverage the same infrastructure (and branding) for other types of incentivized purchases (perhaps a UbiquiCard.)

UbiquiStick

A logo and letter lockup will be extremely useful collateral for our marketing team.

UbiquiBot

Currently we are just using the Ubiquity DAO logo, which is OK but would be better if we had a UbiquiBot logo that pays homage to our organization's branding. We plan to release this as open source developer tooling which will be visible on other repositories on GitHub. You can already see it in action on our pull requests, assisting developers with deployments and pricing bounties.

Ubiquity DevPool

This is a big one which operates sort of like a service, but includes automation tools like the UbiquiBot. We will be aggressively promoting this during the bear market in order to build plenty of relationships with developers within the ecosystem before the next bull market. This also will allow us to increase our development velocity.

Perhaps referring to it as the Ubiquity DevPool could be more edgy and interesting. I've received comments over dinner with friends the other day about how its far more than just "bounties" and that its a new foundation for truly decentralized work places. Perhaps we would be doing the project's branding more justice by not referring to it as a "bounty system".

Some key benefits are:

• Lowering operational overhead
  • Devs are paid when the work is completed according to the specification.
• Management is almost entirely minimized by
  • UbiquiBot automating repetitive tasks for managers.
  • Carefully designed incentives for Bounty Hunters to do the "right thing"
• New ideas and features are incentivized to be proposed by Bounty Hunters in an easy-to-manage manner.
• Communications mostly streamlined and consolidated onto the GitHub (and maybe DevPool telegram chat.)
• Hiring process is extremely streamlined
  • You force developers to prove themselves e.g. demonstrate their ability to follow instructions, communicate, write code, and collaborate on a git repository; before investing time in 1-on-1 communications, interviewing, hiring, and onboarding.
  • You can tap into our DevPool of talent.

Miscellaneous

• Compiling the brand assets for other designers to be able to use.
• [x] Producing this logo with slogan on #808080 grey on a transparent background so that it renders nicely on GitHub light or dark mode backgrounds.
• [x] UbiquiSTIX Telegram stickers. We have graphics made but Concave's designer hasn't adjusted the formats or file sizes to accommodate Telegram's limitations so we never were able to use them.

[ubiquibot[bot]]

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