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ubiquity / business-development

Ubiquity growth, covering: partnerships, events, fundraising, and user acquisition.
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Growth Strategy #43

Closed 0x4007 closed 1 week ago

0x4007 commented 1 year ago

We should think more critically around mechanics that will self perpetuate the growth and recruiting for the DevPool, because our current approach does not scale.

Original Draft Notes

Ser For the recruiting mechanics we can review https://github.com/orgs/ubiquity/discussions/21

An effective and scaled recruiting itself is not enough for the sustainable growth. Currently, we see that some good talets came to the DevPool, solved some bounties, and leave.

To have sustainable growth, we should contentiously improve the product funnel. AARRR is one of the frameworks that we can use https://www.productplan.com/glossary/aarrr-framework/

Alex

B2B first, then B2C

B2B

Spec out funnel + script for sales call

B2C

(Lower priority) spec out funnel

Hodlatoor commented 1 year ago

@sergfeldman @pavlovcik shall we work on formulating the B2B approach? I am thinking:

  1. github commenting and tagging senior accounts. Can we automate finding and posting without violating any TOS?
  2. twitter targeting
    • targeting accounts and tagging them (if cannot automate, manual, outsourcing to Philippines?)
    • running ads in industries
    • need to edit the current twitter account content and liven it up. Or are we using a new account?
  3. telegram - getting on channels and messaging there (if cannot automate, manual, outsourcing to Philippines?)
  4. linkedin - will be expensive but running ads after setting up a linked in company page. Is this a little too dated though?
  5. Reaching out to sites like StackOverflow, Bloomfire, Notion, Confluence and Guru to see if we can collab (or advertise?)
  6. other ideas?
sergfeldman commented 1 year ago

@sergfeldman @pavlovcik shall we work on formulating the B2B approach?

@Hodlatoor In my opinion, we should. At the moment, I see some issues in our team with understanding the target audience and what we offer them. First of all, we should align on this :)

Hodlatoor commented 1 year ago

That would be a good thing to start off with. What are the different understandings or misunderstandings you see as far as the offering and the target?

0x4007 commented 1 year ago
  1. github commenting and tagging senior accounts. Can we automate finding and posting without violating any TOS?

We will probably violate TOS but we can try with a burner account on a burner org lol

targeting accounts and tagging them (if cannot automate, manual, outsourcing to Philippines?)

I dont think there's enough targets to warrant automation.

running ads in industries

Ad spend is not cost efficient unless we have a total ad pro on the team.

need to edit the current twitter account content and liven it up. Or are we using a new account?

No activity on Twitter since Concave is out of the picture. We could do this but I think it's pretty low ROI. I'm not against this idea though. What kind of content are you thinking?

  1. telegram - getting on channels and messaging there (if cannot automate, manual, outsourcing to Philippines?)

I dont think there's enough targets to warrant automation.

  1. linkedin - will be expensive but running ads after setting up a linked in company page. Is this a little too dated though?

I don't think that LinkedIn is where our target audiences really hang out at. Besides, I dont think there's enough targets to warrant automation.

  1. Reaching out to sites like StackOverflow, Bloomfire, Notion, Confluence and Guru to see if we can collab (or advertise?)

Overall we are reaching out to a very small list of organizations so this widespread outreach/advertising seems out of scope.

Hodlatoor commented 1 year ago
  1. github commenting and tagging senior accounts. Can we automate finding and posting without violating any TOS? We will probably violate TOS but we can try with a burner account on a burner org lol If it's not hard to spool, let's try it.

No activity on Twitter since Concave is out of the picture. We could do this but I think it's pretty low ROI. I'm not against this idea though. What kind of content are you thinking?

I am thinking to start, industry/legislative commentary. which then pivots to Ubiquity ethos and how we apply it. Then sprinkling interesting bounties and commenting on them.

  1. telegram - getting on channels and messaging there (if cannot automate, manual, outsourcing to Philippines?)

I dont think there's enough targets to warrant automation. then it should be a short process worth undertaking?

  1. linkedin - will be expensive but running ads after setting up a linked in company page. Is this a little too dated though?

I don't think that LinkedIn is where our target audiences really hang out at. Besides, I dont think there's enough targets to warrant automation. I reach out to people on linkedin but not a premium account so cannot go into their inbox. I just request and sometimes it works. ads, if we can narrow the sphere, can be cost effective as a means of being in front of their eyeballs so they eventually subconsciously remember and click. a thought.

  1. Reaching out to sites like StackOverflow, Bloomfire, Notion, Confluence and Guru to see if we can collab (or advertise?)

Overall we are reaching out to a very small list of organizations so this widespread outreach/advertising seems out of scope. I think we need to outline online growth strategy from both organization as well as bounty hunters

ubiquity-os[bot] commented 1 week ago 
# Issue was not closed as completed. Skipping.