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uncoast-unconf / uu-2019

Materials for the 2019 uncoast unconference
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Model with Psychographic Data #16

Open mkosmicki opened 5 years ago

mkosmicki commented 5 years ago

I've been looking at modelling some of the psychographic data that I have available via Alteryx. There was a recent update to one particular section of the data known as TrueTouch. it went form 18 elements to 53, divided into 5 segments.

I'd love to build a model that looks at interactions and relationships between the 5 segments for what I hope to be a powerful marketing tool.

sctyner commented 5 years ago

Can you share the data publicly? (i.e. could you put it in a github repo)

mkosmicki commented 5 years ago

I can append census data to give us a sample similar to what we would use for client data. I can anonymize client data, but I'd prefer not to use client data if possible.

I can pull CBSA regions related to the metros that participants are coming from and include county, zip, and city names. I can also include latitude/longitude for mapping. What file formats would we need? I can write out a file in many different formats, including .json, and I can also create geographic shape files too.

I'm bringing my work laptop to the unconference, so if we need to create anything on the fly I can do that. The data sets are on my drive.

mkosmicki commented 5 years ago

The file is a bit too large for a repo...so I placed a copy in my google drive for sharing....here's the link: https://drive.google.com/file/d/1Yly3p2P2l0Vpi59wtndXW92bXQ2ZrqIF/view?usp=sharing

DrFletch commented 5 years ago

Examples of public/customer reports: https://educateiowa.gov/adult-career-and-community-college/publications]

DrFletch commented 5 years ago

https://educateiowa.gov/education-statistics