Unlock Path aims to increase the adoption of the Unlock protocol by providing comprehensive, accessible, and engaging educational resources. Our program will consist of 4 detailed tutorials and 2 workshops, available in both Spanish and Portuguese, and a marketing campaign. These resources will cater to developers, entrepreneurs, and general users, helping them understand and implement Unlock's features effectively. By demystifying the protocol through clear, step-by-step guides and visual aids, we aim to lower the barrier to entry and encourage more widespread use of Unlock. Additionally, we will execute a targeted social media marketing campaign to maximize the reach and impact of these educational materials.
8 weeks (timeline explained in the Milestone section)
Team
Mónica Talán: Founder
With over 20 years of experience leading communications in various companies, entered the crypto world in 2020 as a participant and student. In 2021, she launched CryptoConexión with a mission to create easy-to-access content in Spanish and Portuguese to help anyone - regardless of where they are in their journey - participate in the Web3 ecosystem. Since then, she has obtained certificates from the Massachusetts Institute of Technology [MIT] in blockchain and cryptocurrencies and has been certified as a crypto trader by the Blockchain Council.
https://www.linkedin.com/in/monicatalan/
Ana López: Education lead
Computer Engineer with extensive experience in education, including EdTech. She is part of the founding team at CryptoConexión, building the project’s education approach and model, creating various courses more than 100 tutorials and working to build CryptoConexion's Academy. She has worked at some of the largest internet companies, including UUnet or Verizon, leading teams and overseeing some of their training programs.
https://www.linkedin.com/in/analopezeiranova/
Silvia Pineda: Project manager
She is one of the founding members, leading project management at CryptoConexión. Recognized as one of the leaders in public relations and communications in Mexico, she is a co-founder of Dextera Comunicación and has played a key role in defining the strategy and development of this platform. Since starting this project and assembling the CryptoConexión team, she has become an enthusiast for crypto and blockchain.
https://www.linkedin.com/in/silviapineda/
Rita Heloísa: Collaborator
She joined CryptoConexión in 2023 to help create the team’s approach in Brazil as our collaborator. She has worked for 30 years in the technology industry as a designer and UX engineer, specializing in product, branding, graphic, and packaging. Since 2020, she has been working as a researcher and strategist in blockchain, crypto, web3, NFTs, and the metaverse.
https://www.linkedin.com/in/rita-helo%C3%ADsa-rabello-de-araujo/
Milestones
Milestone 1: Tutorial 0: Unlock Path educational program:Objective: To provide an introductory overview of the Unlock Path Educational Program, outlining the purpose, structure, and benefits of the upcoming tutorials.
Tasks:
Introduction to the program: Write and publish an introduction explaining the program's goals and structure. Highlight the importance and benefits of understanding the Unlock Protocol.
Program navigation: Provide a guide on how to navigate the tutorials and use the resources effectively.
Getting started: Offer advice on prerequisites and preparations needed before starting the tutorials. Suggest additional resources for foundational knowledge.
Translate the tutorial into Portuguese.
Milestone 2: Tutorial 1: Introduction to Unlock ProtocolObjective: To provide a foundational understanding of the Unlock protocol, its purpose, and basic functionalities.
Tasks:
Write and publish a detailed tutorial explaining what Unlock Protocol is, its core features, and benefits.
Translate the tutorial into Portuguese.
Milestone 3: Tutorial 2: Implementing Unlock Protocol in Your ProjectObjective: To guide users through the step-by-step process of integrating Unlock Protocol into their projects, including setting up locks and keys..
Tasks:
Develop a step-by-step guide on how to implement Unlock Protocol in various types of projects (websites, applications, etc.).
Translate the tutorial into Portuguese.
Milestone 4: Tutorial 3: Advanced Features and Use Cases of Unlock ProtocolObjective: To explore advanced features of Unlock Protocol and demonstrate its versatility through real-world use cases.
Tasks:
Write an in-depth tutorial covering advanced functionalities and integration with other platforms.
Translate the tutorial into Portuguese.
Milestone 5: Marketing CampaignObjective: To increase the visibility and adoption of Unlock Protocol through strategic marketing efforts.
Tasks:
Design a comprehensive social media marketing plan to promote each tutorial and video, utilizing platforms like Facebook, X (Twitter), LinkedIn, Warpcast and YouTube.
Collaborate with other top communities in the blockchain to share our educational content.
Monitor engagement metrics and adjust the marketing strategy to maximize reach and impact.
Provide regular updates on the progress and success of the campaign to the Unlock Protocol community.
Milestone 6: Warpcast FrameObjective: To establish a dedicated frame on Farcaster to foster a community around Unlock Protocol, providing a platform for users to share experiences, ask questions, and collaborate on projects.
Tasks:
Setup and Configuration: Create and configure the Unlock Protocol frame on Farcaster.
Content Creation:Develop introductory posts and pinned content.
Community Engagement: Invite members from our community and others to join.
Promotion:Promote the Farcaster frame through social media and other channels
Milestone 7: WorkshopsWorkshop 1: Introduction to Unlock Protocol and Basic FunctionalitiesObjective: This workshop aims to provide participants with a comprehensive understanding of the Unlock Protocol, focusing on its core functionalities and practical applications. Participants will learn how to set up and manage locks and keys, the basic units of Unlock Protocol, to create decentralized access control mechanisms. We are going to cover the following topics:
Introduction to Unlock Protocol
Setting Up a basic lock
Issuing and managing keys
Integrating Unlock Protocol with web applications
Tasks:
Content creation
Hands-on exercises
Technical setup
Instructor preparation
Logistics and coordination
Workshop 2: Advanced Functionalities and Customization of Unlock Protocol**Objective: This workshop is designed for participants who have a basic understanding of Unlock Protocol and wish to delve deeper into its advanced functionalities. The goal is to teach how to customize and extend Unlock Protocol to meet specific use cases, including integrating with other decentralized services and creating complex access control scenarios. We are going to cover the following topics:
Advanced Lock configuration
Custom Key management
Integration with Other decentralized services
Creating and using plugins
Case studies and real-world applications
Tasks:
Content creation
Hands-on exercises
Technical setup
Instructor preparation
Logistics and coordination
The estimated timeline for the completion of the Unlock Path project is 8 weeks, distributed across three milestones as follows:
Milestones 1,2,3 and 4:- Duration: 6 weeks (Weeks 1-6)
We believe our educational program is crucial for increasing the adoption of Unlock Protocol. By creating comprehensive tutorials in both Spanish and Portuguese, and workshops, we aim to make the protocol accessible to a wider audience. The requested grant amount is necessary to cover the costs of content creation, translation and marketing. These resources will ensure high-quality educational materials and an effective outreach campaign, ultimately driving more users to adopt and implement Unlock Protocol in their projects. Additionally, our team has extensive experience in educational content development and marketing, ensuring the success of this initiative.
CryptoConexión, launched on October 31, 2021, has been a vital educational platform for Spanish and Portuguese speakers. Our mission: Ensure that communities in Latin America have access to easy to understand content about Web 3 and blockchain. We are working to provide access via easy to understand information in these languages.
Our focus is to onboard leaders, support them in their journey and protect individuals from fraud. Our impact to date includes reaching more than 100,000 users across platforms, including our more than 74,000 users on CryptoConexión, in 2023. The top three countries from where we receive traffic are Mexico, Spain and Argentina.
Here are the metrics related to our work to date:
Our primary goal is to educate and drive end-users towards new Web3 ecosystems, thereby fostering adoption and engagement. We are a top of the funnel project, driving awareness, engagement and leading to connecting with different events and initiatives to drive adoption.
1. Free Educational Content - our public goods contribution:
More than 100 free tutorials, a glossary, and an events calendar.
Two directories: a grants directory and a course directory, providing access to thousands of resources in an easy to access platform
3. Community Events:
Bitday: Organized in partnership with LAET, SANEG, and the MORE community, BIT Day Morelos was a day-long event focused on Blockchain and Web3 technology. The event’s goal was to foster connections between students, professionals, entrepreneurs, and enthusiasts in these emerging technologies. More than 100 students attended and Bricia Guzman provided a session, an introduction to Optimism.
Writing in Web3 Cohort: A pioneering 7-week program in Spanish that involved 12 women from communities like WomenBiz, CriptoCuriosas, Metagals, and ETH Venezuela. We created an Optimism NFT and offered it to everyone in the program.
Grl Pow3r: Hosted two women-focused events, one in Mexico City and one in Bogota, Colombia, these events included workshops and panels. In Mexico CIty we had 58 attendees, and 43 in Bogota.
4. Mini Case Study: Onchain LoteríaOverview:
Onchain Lotería, a project by CryptoConexión, seamlessly blends the realms of public goods and degen culture. With more than 800 mints and a growing community of 386 followers, it has garnered attention and support. Onchain Lotería is not merely a game; it serves as a nexus for community engagement, creativity, and the advancement of Web3 initiatives.
Game Dynamics
Onchain Lotería modernizes the traditional Mexican game of Lotería, merging trivia, bingo, and impact-driven activities. Each board features dynamic Web3 characters, blending tradition with innovation to educate and engage players.
Metrics
Mints: 800+
Channel Followers on Farcaster: 386
Supporting Public Goods
A portion of the funds generated by Onchain Lotería is dedicated to public goods initiatives. This includes expanding the Lotería experience and developing new games in collaboration with communities, enhancing engagement and fostering coordination.
Onchain Lotería reimagines the traditional game for the Web3 generation, fostering community engagement, supporting public goods, and contributing to the culture of innovation. Its unique blend of gaming and education positions it as a pioneering project in the decentralized landscape.
Is your work Open Source
Yes, my project will use an Open Source license such as MIT
Code of Conduct
[X] I agree to follow this project's Code of Conduct
Description
Unlock Path aims to increase the adoption of the Unlock protocol by providing comprehensive, accessible, and engaging educational resources. Our program will consist of 4 detailed tutorials and 2 workshops, available in both Spanish and Portuguese, and a marketing campaign. These resources will cater to developers, entrepreneurs, and general users, helping them understand and implement Unlock's features effectively. By demystifying the protocol through clear, step-by-step guides and visual aids, we aim to lower the barrier to entry and encourage more widespread use of Unlock. Additionally, we will execute a targeted social media marketing campaign to maximize the reach and impact of these educational materials.
Website URL
www.cryptoconexion.com
Twitter
@aleiranova
Github
https://github.com/cryptoconexion
LinkedIn
https://www.linkedin.com/in/analopezeiranova/
Discord handle
aloe230572
Completion time
8 weeks (timeline explained in the Milestone section)
Team
Mónica Talán: Founder
With over 20 years of experience leading communications in various companies, entered the crypto world in 2020 as a participant and student. In 2021, she launched CryptoConexión with a mission to create easy-to-access content in Spanish and Portuguese to help anyone - regardless of where they are in their journey - participate in the Web3 ecosystem. Since then, she has obtained certificates from the Massachusetts Institute of Technology [MIT] in blockchain and cryptocurrencies and has been certified as a crypto trader by the Blockchain Council. https://www.linkedin.com/in/monicatalan/
Ana López: Education lead
Computer Engineer with extensive experience in education, including EdTech. She is part of the founding team at CryptoConexión, building the project’s education approach and model, creating various courses more than 100 tutorials and working to build CryptoConexion's Academy. She has worked at some of the largest internet companies, including UUnet or Verizon, leading teams and overseeing some of their training programs. https://www.linkedin.com/in/analopezeiranova/
Silvia Pineda: Project manager
She is one of the founding members, leading project management at CryptoConexión. Recognized as one of the leaders in public relations and communications in Mexico, she is a co-founder of Dextera Comunicación and has played a key role in defining the strategy and development of this platform. Since starting this project and assembling the CryptoConexión team, she has become an enthusiast for crypto and blockchain. https://www.linkedin.com/in/silviapineda/
Rita Heloísa: Collaborator
She joined CryptoConexión in 2023 to help create the team’s approach in Brazil as our collaborator. She has worked for 30 years in the technology industry as a designer and UX engineer, specializing in product, branding, graphic, and packaging. Since 2020, she has been working as a researcher and strategist in blockchain, crypto, web3, NFTs, and the metaverse. https://www.linkedin.com/in/rita-helo%C3%ADsa-rabello-de-araujo/
Milestones
Milestone 1: Tutorial 0: Unlock Path educational program: Objective: To provide an introductory overview of the Unlock Path Educational Program, outlining the purpose, structure, and benefits of the upcoming tutorials. Tasks:
Milestone 2: Tutorial 1: Introduction to Unlock Protocol Objective: To provide a foundational understanding of the Unlock protocol, its purpose, and basic functionalities. Tasks:
Milestone 3: Tutorial 2: Implementing Unlock Protocol in Your Project Objective: To guide users through the step-by-step process of integrating Unlock Protocol into their projects, including setting up locks and keys.. Tasks:
Milestone 4: Tutorial 3: Advanced Features and Use Cases of Unlock Protocol Objective: To explore advanced features of Unlock Protocol and demonstrate its versatility through real-world use cases. Tasks:
Milestone 5: Marketing Campaign Objective: To increase the visibility and adoption of Unlock Protocol through strategic marketing efforts. Tasks:
Milestone 6: Warpcast Frame Objective: To establish a dedicated frame on Farcaster to foster a community around Unlock Protocol, providing a platform for users to share experiences, ask questions, and collaborate on projects. Tasks:
Milestone 7: Workshops Workshop 1: Introduction to Unlock Protocol and Basic Functionalities Objective: This workshop aims to provide participants with a comprehensive understanding of the Unlock Protocol, focusing on its core functionalities and practical applications. Participants will learn how to set up and manage locks and keys, the basic units of Unlock Protocol, to create decentralized access control mechanisms. We are going to cover the following topics:
Tasks:
Workshop 2: Advanced Functionalities and Customization of Unlock Protocol** Objective: This workshop is designed for participants who have a basic understanding of Unlock Protocol and wish to delve deeper into its advanced functionalities. The goal is to teach how to customize and extend Unlock Protocol to meet specific use cases, including integrating with other decentralized services and creating complex access control scenarios. We are going to cover the following topics:
Tasks:
The estimated timeline for the completion of the Unlock Path project is 8 weeks, distributed across three milestones as follows:
Milestones 1,2,3 and 4: - Duration: 6 weeks (Weeks 1-6)
Milestone 5: Marketing and Campaign Launch - Duration: 8 weeks (Weeks 1-8)
Milestone 6: Warpcast frame - Duration: 1 week (Week 4)
Milestone 7: Worshops - Duration: 2 weeks (Weeks 7 and 8)
Requested grant amount
Other amount, or not requesting UDT
Anything else you think we should know, including why you've requested a particular grant amount
Requested grant amount : Milestone 1,2,3 and 4: 351 UDT.
Milestone 5: Marketing Campaign: 141 UDT. Milestone 6: Warpcast Frame: 71 UDT Milestone 7: Workshops: 141 UDT
TOTAL AMOUNT: 704 UDT
We believe our educational program is crucial for increasing the adoption of Unlock Protocol. By creating comprehensive tutorials in both Spanish and Portuguese, and workshops, we aim to make the protocol accessible to a wider audience. The requested grant amount is necessary to cover the costs of content creation, translation and marketing. These resources will ensure high-quality educational materials and an effective outreach campaign, ultimately driving more users to adopt and implement Unlock Protocol in their projects. Additionally, our team has extensive experience in educational content development and marketing, ensuring the success of this initiative.
CryptoConexión, launched on October 31, 2021, has been a vital educational platform for Spanish and Portuguese speakers. Our mission: Ensure that communities in Latin America have access to easy to understand content about Web 3 and blockchain. We are working to provide access via easy to understand information in these languages.
Our focus is to onboard leaders, support them in their journey and protect individuals from fraud. Our impact to date includes reaching more than 100,000 users across platforms, including our more than 74,000 users on CryptoConexión, in 2023. The top three countries from where we receive traffic are Mexico, Spain and Argentina.
Here are the metrics related to our work to date:
Our primary goal is to educate and drive end-users towards new Web3 ecosystems, thereby fostering adoption and engagement. We are a top of the funnel project, driving awareness, engagement and leading to connecting with different events and initiatives to drive adoption.
1. Free Educational Content - our public goods contribution:
2. Social Media Outreach: We leverage our social media platforms to drive engagement - we have more than 8,000 followers across platforms and more than 400 subscribers to our newsletter. YouTube: https://www.youtube.com/@CryptoConexion Instagram: https://www.instagram.com/cryptoconexion/ Facebook:https://www.facebook.com/cryptoconexion/ LinkedIn: https://www.linkedin.com/company/76621542/admin/feed/posts/ Warpcast: https://warpcast.com/cryptoconexion Newsletter: https://us5.campaign-archive.com/home/?u=11fbae9d2e7289538db1c1ae6&id=d147549db0 Telegram: @comunidadcryptoconexion
3. Community Events: Bitday: Organized in partnership with LAET, SANEG, and the MORE community, BIT Day Morelos was a day-long event focused on Blockchain and Web3 technology. The event’s goal was to foster connections between students, professionals, entrepreneurs, and enthusiasts in these emerging technologies. More than 100 students attended and Bricia Guzman provided a session, an introduction to Optimism. Writing in Web3 Cohort: A pioneering 7-week program in Spanish that involved 12 women from communities like WomenBiz, CriptoCuriosas, Metagals, and ETH Venezuela. We created an Optimism NFT and offered it to everyone in the program. Grl Pow3r: Hosted two women-focused events, one in Mexico City and one in Bogota, Colombia, these events included workshops and panels. In Mexico CIty we had 58 attendees, and 43 in Bogota.
4. Mini Case Study: Onchain Lotería Overview: Onchain Lotería, a project by CryptoConexión, seamlessly blends the realms of public goods and degen culture. With more than 800 mints and a growing community of 386 followers, it has garnered attention and support. Onchain Lotería is not merely a game; it serves as a nexus for community engagement, creativity, and the advancement of Web3 initiatives. Game Dynamics Onchain Lotería modernizes the traditional Mexican game of Lotería, merging trivia, bingo, and impact-driven activities. Each board features dynamic Web3 characters, blending tradition with innovation to educate and engage players. Metrics
Onchain Lotería reimagines the traditional game for the Web3 generation, fostering community engagement, supporting public goods, and contributing to the culture of innovation. Its unique blend of gaming and education positions it as a pioneering project in the decentralized landscape.
Is your work Open Source
Yes, my project will use an Open Source license such as MIT
Code of Conduct