Create a Logo and Project Name

[AlexandraFuentes]

Description:

Develop a logo and project name that visually represents the software project and aligns with its goals, mission, and target audience. The logo should be scalable, recognizable, and adaptable to both digital and print mediums. The project name should be concise, relevant to the software’s purpose, and easy to remember. Both the logo and project name should reflect the project's vision and values, contributing to a cohesive brand identity.

Qualifications/Requirements:

• Understanding of user interface design principles.
• Basic design software knowledge (e.g., Adobe Illustrator, Figma, or Canva).
• Familiarity with the project's mission, objectives, and user base.
• Collaborative skills to iterate on feedback from team members and stakeholders.
• Ability to present multiple logo options and justify design choices based on aesthetics and project alignment.

Deliverables:

• Project Name.
• Logo in various forms (PNG).

Originally posted by @AlexandraFuentes in https://github.com/uprm-inso4101-2024-2025-s1/semester-project-campus-resource-and-event-management/discussions/38

[AlexandraFuentes]

1. Project Name: "Eventero"

The name "Eventero" is a blend of the word "event" and the suffix "-ero," giving it a dynamic, approachable identity that resonates with the student body of UPRM. The name suggests a tool that helps students easily manage and participate in campus events and access resources, all in one place. "Eventero" is memorable, simple, and evokes a sense of organization and engagement. It's also a play on words on "Cartero".

2. Logo Design The logo is designed to reflect key elements of UPRM’s identity and the app’s purpose:

   • Portico: The portico is an iconic symbol of UPRM, representing the institution’s history, pride, and unity. Including it in the logo establishes a strong connection with the university and its students.
   • Dog Paw: The dog paw symbolizes the beloved UPRM mascot, Tarzán the bulldog, representing school spirit, loyalty, and camaraderie. This element speaks to the heart of the student community.
   • Location Tag: The location tag signifies the app’s focus on campus navigation and event discovery, emphasizing the ease with which students can find and access resources.

The combination of these elements gives the logo a unique and modern look that resonates with UPRM’s identity while clearly conveying the app's purpose.

3. Documentation: Rationale Behind Design Choices

   • Portico: The decision to include the portico establishes immediate recognition and trust with UPRM students and staff, as it is a central and beloved symbol of the university.
   • Dog Paw: The dog paw embodies the community’s connection to the university mascot, fostering school pride and making the app feel like a natural extension of the campus culture.
   • Location Tag: This element is a visual shorthand for the app’s core function—event and resource management—with a specific emphasis on the geolocation of events and services, ensuring users can quickly find what they need.
   • Color Scheme: The color palette is based on UPRM’s official colors (green and white), keeping the design cohesive with the university's branding.