[Analytics] Send RUM data to dedicated Analytics Reports

[pahupe]

Goal: Make RUM data available in a dedicated SAP Analytics report

Context: AEM EDS RUM data can be used as a baseline to see the overall traffic on (AEM EDS) pages. RUM

• is privacy-first
• samples users
• counts page views, but not user / visitors
• does not require consent

Limitations:

• data is sampled and aggregated for entire days
• data is imported into Analytics once a day
• data in Analytics is hence not suitable for real-time insights and decision making
• sampling may imply that pages with little traffic are not captured at all

Recommendation:

• data should not be mixed with real-time (existing) Analytics Report, but pushed into a separate report suite

Refs:

• Discussions (Adobe-internal): https://adobe-acs.slack.com/archives/C05B53SRX7V/p1712583075032959
• Enablement (Adobe-internal): https://wiki.corp.adobe.com/display/AEMSites/How+to+enable+a+customer+to+import+RUM+to+Analytics